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Unleashing Potential: Colleen McCartney's Journey from Tech to Entrepreneurship


Colleen McCartney's journey is one of resilience, self-discovery, and the relentless pursuit of her dreams. Growing up in Northern Virginia, Colleen was instilled with the belief that success meant finding a high-paying job—a notion that clashed with her struggles in traditional education. However, her affinity for technology paved the way for a remarkable career path that would ultimately lead her to entrepreneurship.


In her chapter, Colleen reflects on her transition from a decade in the IT industry to exploring wellness network marketing—an unexpected yet transformative shift. Leveraging her expertise in technology, Colleen embraced automation and digital platforms to support her new venture, laying the groundwork for her future endeavors.


Despite facing setbacks, including a traumatic experience that drastically impacted her income, Colleen persevered, seeking guidance from a business coach who recognized her untapped potential. With renewed confidence and a growing client base, Colleen's entrepreneurial spirit flourished as she delved into digital marketing and tech support.


Colleen's journey with ADHD, once a challenge, emerged as her greatest asset, empowering her to navigate complex projects with unparalleled focus and determination. Harnessing her unique abilities, Colleen launched her own marketing agency, initially catering to wellness network marketers before realizing the broader potential of her services.


Throughout her entrepreneurial journey, Colleen confronted self-doubt and anxiety, seeking solace in Cognitive Behavioral Therapy to reframe her mindset and embrace her worth. Today, Colleen's agency supports over 60 small businesses, and she's committed to nurturing other entrepreneurs on their path to success.


Colleen's story serves as a testament to the transformative power of self-belief and perseverance. From her humble beginnings in tech support to her flourishing entrepreneurial ventures, Colleen McCartney exemplifies the limitless potential within each of us to redefine our paths and achieve greatness.


For Colleen, the message is clear: Embrace your vision, silence your inner critic, and take that first step forward—because the only person who can determine your potential is you. Connect with Colleen www.linkedin.com/company/totally-essential www.facebook.com/TotallyEssential www.instagram.com/totally.essential www.colleenmccartney.com www.thewellnesscrm.com

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