Building a Legacy Through Purpose and Passion
- Feb 12
- 3 min read
By Natalie Jobity
For me, legacy isn’t something you stumble into at the end of your life. It’s something you build in the quiet, everyday choices of how you show up, serve, and lead. As a modern woman, legacy feels less like a monument and more like a ripple. It’s the shift you spark in someone’s confidence. It’s the permission you give another woman to rise. It’s the courage you model when you decide your voice matters today, not someday.
My legacy lives in the work I pour into women who are ready to step into their purpose. Sometimes it’s the entrepreneur with a bold vision and a deep sense of responsibility for the impact she wants to make. Sometimes it’s the senior executive who knows that how she leads her team shapes not only the organization but each person in it. Sometimes it’s the visionary who’s ready to bring an idea to life because she knows it can change outdated systems and playbooks.
One of my greatest passions is helping these women build legacies that reach beyond their businesses and into their communities, their families, and their own sense of direction. That’s how the real ripple is made.
I believe legacy matters because it’s how we’re remembered within our sphere of influence. It shows that we didn’t just pass through this world. We shaped a part of it.
My passion for this work didn’t start recently. It began in 2008 when I launched my image consulting business. What started as helping women express their confidence on the outside quickly grew into something deeper. I saw how a shift in how a woman saw herself could change how she walked into a room, how she used her voice, and how she pursued what she wanted. That early work showed me that empowerment isn’t superficial. It’s personal, internal, and often life-altering. That understanding laid the foundation for everything I do today.
My own legacy is unfolding through the work I’ve created and the lives I’ve touched: my books (It’s Your Time to Shine Girl and my bestselling Frumpy to Fabulous: Flaunting It), my TEDx talk, my She Shines affirmation card deck, the videos on my YouTube channel, my coaching programs, and the spaces I create for women to rise when I lead groups or speak. These pieces of me will outlive me, and that’s both humbling and grounding.
Purpose found me through my own journey. I didn’t wake up one morning with a grand mission. It grew slowly through moments of courage, reinvention, and the many women I’ve walked beside. Each time I watched a woman step into her brilliance, something in me said, “This is your work. Keep going.” The testimonials and messages I’ve received over the years continue to confirm that.
I lead with purpose because I know what it’s like to dim yourself, to feel you’re meant for more but let insecurity hold you back. And I know the freedom that comes when a woman decides she’s done shrinking. My inspiration comes from every woman who has ever questioned her power yet still chose to bring her full presence, wisdom, and brilliance into the rooms she enters.
That, to me, is also legacy building. And I’m committed to helping more women create one that echoes far beyond their lifetime.
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