Cynthia Maxwell | By Maxwell

Cynthia is a serial entrepreneur and the second-largest Drybar® franchisee in the U.S. Her journey began at 22 as a single mom of two, selling handbags and jewelry from the trunk of her car. By 27, she had built a diverse real estate investment portfolio with a net worth of over $10 million.

Today, Cynthia is the founder of The Maxwell Group Inc., a private equity firm focused on diverse industry acquisitions. With over 20 successful ventures under her belt, she continues to grow her Drybar footprint while mentoring and empowering the next generation of women in business.

Her story, bold approach to entrepreneurship, and deep franchise expertise make her a powerful voice on what it means to be truly unstoppable in 2025.

www.linkedin.com/in/cynthia-de-los-santos-maxwell-28914533, www.instagram.com/cindyaroundtheworld