Deepica Mutyala: Redefining Radiance for Every Shade
- Sep 19
- 3 min read
By She Rises Studios
For Deepica Mutyala, beauty has always been more than skin deep—it’s about visibility, voice, and the powerful impact of seeing yourself reflected in the world around you. As the founder and CEO of Live Tinted, Deepica has transformed a viral moment into a global movement, building a brand that champions inclusive beauty and celebrates the richly diverse hues of humanity.
Her journey to entrepreneurship began in 2015 with a red lipstick. In a YouTube video that quickly gained millions of views, Deepica demonstrated how to color-correct dark under-eye circles using a bold red lipstick—a tip often passed down in South Asian households but rarely acknowledged by mainstream beauty media.
The video struck a nerve—not just because the hack worked, but because for the first time, women of color saw someone who looked like them, understood their needs, and spoke their language in the beauty space.
That video was the spark. What followed was a deeper realization: while beauty was booming, it was still centered around narrow ideals that left too many people on the margins. Foundations were still being released in limited shade ranges. “Nude” lipsticks were only nude for a small percentage of the population. And despite the changing face of America, true representation remained rare. Deepica knew the beauty industry could—and should—do better. So she built Live Tinted.
What began as a digital community for people of color to share their experiences, skincare challenges, and cultural beauty tips has evolved into a full-fledged beauty brand that is as purposeful as it is powerful. Each product is designed with intention and inclusivity at its core—from the now-iconic Huestick, a multi-purpose color corrector, to serums and complexion essentials that consider melanin-rich skin from day one. For Deepica, beauty isn't about masking—it’s about enhancing, embracing, and empowering.
But Live Tinted is more than a product line—it’s a movement. It’s about rewriting the rules and redefining the standard. Deepica’s platform amplifies voices and stories that have long been overlooked in the beauty world. Through honest conversations, authentic marketing, and a fierce commitment to community, she’s created a brand that invites everyone in, not just a select few.
For Deepica, self-care is intrinsically tied to self-acceptance. She often speaks candidly about her personal struggles with identity, confidence, and representation growing up. As a South Asian American in Texas, she rarely saw herself in magazines or commercials. Beauty was often something she felt she had to aspire to—not something she could claim. That internal tension is what fuels her mission today. She’s determined to ensure that the next generation doesn’t grow up feeling invisible or “othered” by an industry meant to celebrate uniqueness.
This mission aligns perfectly with the heart of our Beauty Recharged issue, which explores how self-care, fashion, and inner wellness intersect to shape modern confidence. In a world saturated with filters and unrealistic standards, Deepica offers a refreshing alternative: beauty that is honest, culturally rooted, and radically inclusive. Her leadership reminds us that taking care of ourselves means more than buying products—it means surrounding ourselves with messages that affirm our worth and empower our truth.
And the beauty world is paying attention. Since launching Live Tinted, Deepica has landed on numerous “Top Founder”and “Women to Watch” lists. Her brand has been featured in major retailers like Ulta and praised by celebrities, influencers, and dermatologists alike. But perhaps her biggest impact is the community she’s nurtured—one where people of color can finally find solutions tailored to their needs, and where cultural beauty rituals are honored instead of erased.
Innovation and inclusivity are now table stakes in the modern beauty game, and Deepica is one of the trailblazers raising the bar. By putting culture, care, and community at the forefront of her brand, she’s reminding an entire generation that they are worthy of products, representation, and celebration.
Deepica’s story is proof that when we feel seen, we shine differently. She has turned pain into purpose, questions into conversations, and exclusion into empowerment. Her work is not just about makeup—it’s about identity. It’s about walking into a store and finally finding your shade, not as an afterthought, but as the standard.
In every hue and every voice she uplifts, Deepica Mutyala is painting a brighter, bolder, and more beautiful future. A future where all of us—no matter our skin tone, story, or background—are tinted with pride, possibility, and power.
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