Foxy Box & the Power of Purpose: Building a Legacy That Fuels You
- 2 hours ago
- 2 min read
By Kyla Dufresne
I grew up watching my mom build something of her own.
She was an entrepreneur out of necessity, not ego. Her business gave her the financial means to raise three girls without having to depend on my father and that alone was powerful. It gave us stability. Safety. Choice. It taught me that women don’t have to wait for permission to create security for themselves or their families.
But here’s the part that stayed with me just as much: her work didn’t light her up.
She showed up, she worked hard, she provided, but the business itself didn’t fuel her soul. It was a means to an end. And as a kid, even if I didn’t have the language for it yet, I could feel the difference between building something to survive and building something that feels like purpose.
That contrast shaped everything I’ve built since.
When I started my first business, it wasn’t because I had a grand vision or a five-year plan. I was bartending, scraping together tips, and learning Brazilian waxing because I saw a gap and I needed to make money. But somewhere along the way, something unexpected happened: I fell in love with the impact.
I loved creating a space where people felt comfortable in their bodies. I loved challenging outdated ideas of beauty. I loved building a brand that didn’t whisper but spoke boldly, unapologetically, and with humor. What started as survival slowly turned into something deeper, alignment.
That’s where purpose met passion.
Building a legacy, I’ve learned, isn’t just about what you leave behind financially. Yes, money matters. My mom proved that. Financial independence is powerful, especially for women. But legacy is also about energy. Culture. Values. It’s about how people feel in the spaces you create and the standards you refuse to lower.
For me, legacy looks like building a business that empowers others, not just clients, but team members and franchise partners. It looks like systemizing culture so values don’t disappear when the founder leaves the room. It looks like choosing growth without sacrificing humanity, humor, or heart.
It also looks like doing the inner work.
Passion without purpose burns out. Purpose without passion feels heavy. You need both and they don’t always arrive at the same time. Sometimes passion comes first, sometimes purpose reveals itself later. The key is paying attention when your work starts to drain you instead of fuel you. That’s information, not failure.
My mom gave me the blueprint for independence. I chose to add fulfillment.
Today, as a founder, a leader, and a mother myself, I think often about what my son will absorb simply by watching me work.
Not just how hard I work but why. I want him to see that building something meaningful can be energizing. That success doesn’t have to come at the cost of joy. That legacy is something you live, not just something you leave.
If there’s one thing I know for sure, it’s this: when women build from purpose and passion, the ripple effect is massive. We don’t just change our own lives, we change what’s possible for the people watching us.
And that, to me, is the real legacy.
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