From Comfort to Confidence: Noa Arias and Dr. Shaula Yemini of Bloomers Intimates: The Lingerie Brand Giving Back to Women in Need

By Noa Arias and Dr. Shaula Yemini

To start things off…We are a mother-daughter team on a mission to make sexy, comfortable and functional lingerie for women of all ages, shapes and sizes. Our motto is “Change is Beautiful.” We recognize that our bodies change over time, for example, after having a baby, or gaining a few pounds or a few years and we now crave more comfort and support than before. But we don’t want to be relegated to cotton granny panties or suffer thongs, we still want to look and feel great in our lingerie. That’s where Bloomers Intimates comes in! Our full coverage, high-waisted lace styles offer all the support, comfort and coverage women crave, while still keeping them true to their sexiest selves.

We’re empowering women with lingerie styles that not only look great, they also feel great on, for a confidence boost that lasts all day long, no matter your age or shape. Recently, we’ve added a line of leakproof undies that are as pretty and as sexy as our original panties - you can’t tell they are leakproof. Even though few people get to see your underwear, it’s the first layer to go on your body, and one of the most (if not most) important pieces of your outfit.

Ill-fitting underwear that rides up, rolls down, needs constant adjusting or shows through your clothes can make or break your day.

With Thanksgiving quickly approaching, we just launched the Feather Lace collection this year and these pieces are made from the perfect fabric for a celebration feast. It’s called Feather Lace because the fabric is so lightweight, so stretchy and so soft, it feels like you’re wearing nothing. Thanksgiving dinner is the biggest feast of the year, so you won’t want to wear anything too tight or constricting. Think of our Feather Lace undies as the elastic waistband sweatpants you want to wear to Thanksgiving, only infinitely more stylish. The high-rise briefs are great under a pair of pants, and won’t show panty lines, while the slip shorts add thigh chafing protection and look great peeking from under a skirt or dress.

We’ve been partnering with The Undies Project for several years to give pretty and comfortable underwear to women in distress: they are on a low income, maybe homeless or living in shelters. Giving back is important to us because we live comfortable lives, and we consider it our duty to share with those less fortunate than us.

Underwear is a basic staple that no woman should have to live without.

Stylish and pretty underwear can boost confidence and a feeling of self-worth in women who are facing hard times - we believe Bloomers brings a little sunshine into their lives. We’ve donated hundreds of pairs over the past few years and we’ve got more on the way!

Our mission is to empower women of all ages, shapes and sizes to feel sexy, pretty and confident in their underwear. As such, we’re currently working on a number of new products with materials and shapes that reflect our motto that Change is Beautiful. We are expanding our line of fashionable and functional lingerie, including our SneezeProof leakproof underwear, recognizing that leaks happen, but women still want to enjoy the comfort and style of sexy stretch lace. We are also continuing to develop new fabrics and materials that enable us to offer unique styles: for example, our scalloped self-edge lace that eliminates leg elastic.

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www.bloomersintimates.com

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