From Our Family to Her Feet: How a Mother-Son Team Built a Space for Confident Women
- Aug 26
- 4 min read
By Filip Tokarz - Owner - Euro Shoe Co.
My background is Polish, and like many immigrant families, we built things from the ground up together. Our first step into retail was selling Kacper shoes. It started small, just something we believed in. But it didn’t take long to see real demand for quality, well-made footwear.
Over time, customers started asking for more, more variety, more choice, the same level of comfort and design across different styles and brands. That’s when we made the shift and opened Euro Shoe House. It wasn’t just a name change. It was a reflection of what we’d built together: a family-run store that prioritised fit, quality, and care.
When I think about the “summer glow” theme, I think about that kind of quiet confidence. It doesn’t come from a trend or a label. It comes from wearing something that supports you , in every sense of the word.
Summer Shoes for Women, Strength, Style, and Self-Expression
There’s been a noticeable shift this season in how women approach personal style. The focus isn’t on fast fashion or flashy logos, it’s about quality footwear, intentional wardrobe choices, and shoes that actually get worn, not just pinned to a wishlist.
In-store, we’re seeing more women ask for styles that support them throughout their day , whether they’re heading to work, traveling, running errands, or out for dinner. They want summer shoes that feel soft underfoot. Sandals that actually support their arches. And styles that don’t sacrifice wearability for looks
The trend isn’t loud , it’s thoughtful. Think lightweight materials, neutral colorways, and versatile designs that blend effortlessly into a summer capsule wardrobe. Not just for aesthetics, but because they make life easier. And that ease creates confidence.
That’s the real theme of this summer: footwear that fits your lifestyle and style that doesn’t ask you to compromise. Women are choosing better , and it shows in every step.
We don’t design shoes ourselves, we listen, and we choose. Every brand we bring into the store is there because real women asked for something we didn’t have yet. The first was Kacper , a comfortable, durable brand we knew well from our Polish background. That’s where it all began.
Since then, we’ve expanded the collection based on what women actually want to wear: breathable leathers, flexible soles, arch support, wider fits, and styles that feel current without being uncomfortable. Whether it's Helios for everyday wear, Aetrex for support, or Wasak for long-standing comfort, the brands we carry are chosen with care and experience behind them.
You can see the full range of women’s leather shoes we offer. The goal has never been to follow trends. It’s to keep listening and making sure the right options are on the shelf when someone walks in needing them, or looks online, chats to us on email.
Empowerment Starts From the Ground Up , Literally, Your Feet and Shoes
There’s something about the right pair of shoes that can shift how someone feels , not in a dramatic way, but in the small, quiet moments. A bit more ease in their posture. A second look in the mirror. Less hesitation when they walk out the door. I’ve seen it enough times to know it’s real.
It might be a summer slide that actually fits well, or a pair of flats that don’t pinch by midday. It doesn’t need to be bold to make a difference. Sometimes, confidence comes from simply not having to think about your shoes at all.
That’s always been part of my “why” , not fashion for the sake of fashion, but supporting women in motion. Women who are on their feet all day, moving through work, family, travel, whatever the week brings. If a shoe can make that easier, more comfortable, or just feel a little more like them , then I’ve done something useful.
Building a Brand That Walks Beside Her
This has always been a family effort. From day one, we've focused on running a store that reflects our values , independent, purpose-led, and built around the real needs of our community. We've never tried to be the biggest or the flashiest. Just consistent, thoughtful, and honest.
A big part of that has meant supporting the women who walk through our doors, or scroll through our site, every week. Whether it's working with brands run by women, spotlighting ethical makers, or simply listening more than we talk , we’ve shaped the business around connection, not just sales.
There’s pride in being part of someone’s everyday routine , helping them find a pair of shoes that becomes their go-to for work, school pickups, travel, or the hundred other things that fill a week. That’s the vision. Not to stand out, but to stand beside. Quietly reliable. A small, independent space that supports women in motion.
Being featured in She Wins Magazine means a lot , not just for me, but for the women who’ve shaped this journey. The ones who’ve supported us, challenged us, and made this shop what it is.
Style isn’t surface-level. It’s how you move through the world. And great shoes , the kind that support, don’t distract, and feel like they were made for you , can make a difference.
Thanks for letting us be a part of the story.
Connect With Filip
Comments