From pancake to anaphylaxis, to globally known for the tool I built to save my daughter

By Anita Boros

After my daughter experienced a severe anaphylactic reaction, I realised how quickly emergencies unfold and how dangerous those moments become when critical information is not immediately accessible. What stayed with me most was not only the fear, but the hesitation around us. The searching. The uncertainty. The realisation that in high-stress situations, even capable adults can lose precious seconds simply trying to access the right information.

That moment changed the direction of my life completely.

At the time, I did not have a perfect business plan. I did not come from a traditional technology background. I did not have funding, investors, or a network of industry connections waiting to open doors for me. What I had was a problem I deeply understood. And I think many women underestimate the value of that.

We are often taught to wait until we feel fully qualified, fully prepared, fully confident, or fully polished before stepping forward. But some of the most meaningful ideas are born long before confidence arrives. They come from lived experience. From care. From frustration. From seeing something broken and quietly deciding it should work better.

MYQER began from that place.

What started as a simple idea to help protect my daughter slowly evolved into a privacy-first emergency information access platform designed to help people access critical emergency information instantly, without apps, passwords, or delays. It works online and offline because emergencies do not happen under perfect conditions. They happen in classrooms, playgrounds, workplaces, public spaces, and moments of panic.

But building MYQER also forced me to confront something bigger than technology. It forced me to confront my own fear of being visible.

Like many women, especially mothers, I spent years prioritising everyone else before myself. Building something publicly felt uncomfortable at first. There is a strange guilt that can come with ambition when you are also carrying the emotional and practical responsibilities of family life.

Some days I worked on MYQER between nursery runs and late-night exhaustion. Some days I questioned whether I was capable of building something meaningful at all. There were moments where the gap between the vision and the reality felt impossibly large.

But progress rarely looks impressive while you are inside it. Most of the time, it looks like continuing anyway.

Continuing despite uncertainty.

Continuing despite limited resources.

Continuing before everything feels ready.

That mindset changed my understanding of confidence completely. I used to think confidence arrived before action.

Now I believe confidence is often created through action itself. Every difficult conversation, every rejection, every small step forward slowly builds resilience. Not perfection. Resilience. And resilience builds far more sustainable businesses than perfection ever could.

MYQER was recently recognised within the UK’s SE100 Impact Pioneers ecosystem and included in the first-ever Pioneers100 list recognising pioneering impact leaders across the UK. But for me, the most important part is still the original reason it exists.

A child needed help. Information was not instantly accessible. And I could not stop thinking about how many other families might experience the same fear.

Sometimes the most powerful businesses do not begin with market trends or investor decks. Sometimes they begin with one person deciding that a difficult experience should lead to something better. And sometimes, progress over perfection is exactly how meaningful change begins.

Connect With Anita

www.linkedin.com/in/myqerapp