From Vision to Velocity: How PROJXON Turned Frustration Into Momentum in 30 Days
- Nov 12
- 4 min read
By Varenya Subramanian
Las Vegas is famous for its nightlife, conventions, and concerts. But when Mark W. Phelan and his team at PROJXON looked closer, they noticed a gap: no existing networking events felt valuable enough for professionals, founders, and creatives who craved something authentic. Instead of waiting for the right platform, they built their own and that too in just one month.
The result was the Momentum Office Party (MOP), an intimate, zero net-cost networking event that drew 200 LinkedIn sign-ups in 72 hours, another 20 via Eventbrite, and over 50 attendees on opening night. More than just an event, MOP became proof that when frustration meets urgency, entrepreneurs can create momentum that scales. And now, with national interest, it has the potential to expand well beyond Las Vegas.
For founders everywhere, the message is simple: sometimes, speed beats polish.
The Sprint: Four Weeks from Idea to Reality
The journey from concept to opening night was anything but linear.
Week One: The seed of the idea was planted. The team sketched out a vision, mocked up a logo, and began reaching out to potential vendors and partners — over 200 contacts in total. At first, there was silence, rejection, and uncertainty, but persistence kept the wheels turning.
Week Two: The team launched the Eventbrite page and began actively promoting and selling tickets. At the same time, LinkedIn promotions went live. Word spread quickly, and registrations started to climb with nearly 200 sign-ups on LinkedIn in just 5 days. The surge was an early proof point that the concept resonated with the community.
Week Three: Just as momentum was building, the original venue fell through. It could have been a disaster but instead of stalling, the team doubled down. Within 48 hours, they had secured a new and even better venue, turning a setback into an upgrade.
Around this time, Corporate Coworking joined as an official partner, bringing both credibility and alignment with the vision. What could have derailed the event instead sharpened the team’s ability to adapt under pressure.
Week Four: With the clock ticking, the team shifted focus to execution. Every one of the 200+ RSVPs and registrations was personally texted to update them on the venue change. Vendors were finalized, logistics rehearsed, and contingency plans drawn up. Interns were in the trenches from handling outreach, negotiating terms, and learning in real time what it means to manage urgency with clarity. For them, it was a crash course in agility, resilience, and the reality of entrepreneurship under deadline.
“It wasn’t easy and we had our share of downs,” says Varenya Subramanian, event coordinator for MOP. “But that’s exactly the point. Entrepreneurship isn’t about everything going right; it’s about proving to yourself that even when it doesn’t, you can still deliver.”
The Mindset: Turning Chaos Into Opportunity
What made MOP possible wasn’t luck, it was the mindset.
The PROJXON team wasn’t following a playbook, they were writing one in real time. Every obstacle became a forcing function to innovate. When the venue fell through, they didn’t panic; they pivoted. When outreach brought silence, they didn’t stop; they kept calling until the right partners said yes.
This resilience reflects PROJXON’s DNA - “PROJXON is a veteran-led business optimization consultancy that helps companies move from chaos to clarity and scale ideas into impact.”
Phelan believes the differentiator wasn’t speed alone, but culture: “Creating a culture focused on valuing people, connection and collaboration will drive your team further than any rah rah speech or Starbucks gift card.” That focus on human-centered execution made it possible to mobilize interns, align partners, and move at a velocity that most startups only talk about.
The Impact: From One Night to a Scalable Model
On October 4th, MOP didn’t just meet expectations, it validated an entirely new approach to networking in Las Vegas. Attendees walked away with genuine connections, vendors and partners gained visibility, and the interns left with lessons no classroom could replicate.
The biggest takeaway? The experiment worked. What started as a frustration-fueled idea turned into a revenue-neutral, high-engagement event format that has already attracted interest from potential national partners like WeWork. MOP is now more than a single night, it’s a proven, replicable model that can scale to other cities and communities.
For PROJXON, the impact is twofold: it cemented the company as a convener of entrepreneurs and professionals, and it showcased the value of investing in culture, talent, and execution over perfection. The event created trust, credibility, and momentum that can’t be bought, only built.
Takeaway: Velocity Creates Opportunity
For entrepreneurs, MOP offers a blueprint:
You don’t need perfect conditions to move, you just need to keep testing, validating, and iterating.
Build trust and buy-in with your team by giving them real responsibility.
Accept chaos as normal, what matters is how quickly you turn it into momentum.
Entrepreneurship isn’t about waiting for the stars to align. It’s about alignment of your own vision, speed, and culture. As Phelan reminds us, “the secret isn’t running yourself into the ground. It’s managing energy, acting with intention, and moving fast enough to validate.”
In other words: velocity creates opportunity.
Connect With Mark
Comments