Good Vibes Only: How Liz Murtagh Weaves Thankfulness into Threads and Community
- Nov 19
- 3 min read
By Love Logan
In the heart of Dunedin, nestled among historic storefronts, lies LMB Boutique, a sanctuary of style curated by Liz Murtagh. But to label it merely a clothing store would be to miss its true essence. Under Liz’s stewardship, LMB has become a vibrant hub where beauty, style, and self-care are intricately woven together with a single, transformative thread: gratitude.
For Liz, gratitude is not a passive feeling; it is an active practice that elevates every aspect of her business. It is the lens through which she views beauty, the foundation of personal style, and the core of a holistic self-care philosophy. This mindful approach transforms the simple act of getting dressed into a ritual of self-appreciation.
The Alchemy of Appreciation
Liz believes that true style begins not with what you wear, but with how you see yourself. She infuses this belief into every client consultation. “When a woman tries on an outfit, we don’t just look at the fit,” Liz explains. “We practice appreciation. We acknowledge the body that carries the clothes, the life it has lived, and the strength it holds.” This shift in focus, from criticism to gratitude, is revolutionary. A client no longer sees just a dress; she sees a vessel for her confidence. This practice dissolves insecurities and allows inner beauty to radiate outward.
This mindful approach extends to the boutique’s very atmosphere. Liz cultivates a space free of comparison and pressure. She encourages women to appreciate the colors that make their eyes sparkle and the silhouettes that honor their unique shape. This process isn’t about chasing trends; it’s about curating a wardrobe that sparks joy and gratitude every time you open your closet.
Wellness Woven into Wardrobe
Liz’s philosophy positions getting dressed as a fundamental act of self-care. Choosing clothes that you are genuinely grateful to wear, you send a powerful message to your psyche: “I am worthy of this feeling.” This practice builds a cumulative sense of self-worth. It’s a form of armoring oneself with positivity before stepping out into the world.
This community-minded mindset ripples outward. Liz’s gratitude is expressed through a deep commitment to Dunedin. She champions local collaborations and fosters a supportive network among her clients. This creates a positive feedback loop where feeling good about oneself inspires connection and collective uplift.
Liz’s Holiday Glam Tips, Infused with Gratitude
With the holiday season on the horizon, Liz’s approach to glamour remains grounded in appreciation.
Sparkle with Intention: “Don’t just wear sequins because it’s a party,” Liz advises. “Choose a piece that makes you feel grateful for the opportunity to celebrate. Let your glitter mirror your inner light.”
Embrace Luxurious Comfort: Prioritize fabrics that feel as good as they look. “Being grateful for your own comfort allows you to be fully present with loved ones,” she says.
Anchor with a Signature Element: Instead of a whole new look, invest in one piece you are deeply grateful for; a stunning piece of statement jewelry or a pair of empowering shoes. Build your outfit around this anchor.
Cultivate a Glowing Canvas: The most important accessory is radiant skin and a rested spirit. “Taking a moment each morning to acknowledge what you’re thankful for does more for your glow than any accessory ever could.”
In a world focused on what’s lacking, Liz Murtagh offers a refreshing perspective. At LMB Boutique, beauty is deepened by thankfulness, style is an expression of self-love, and self-care is a daily practice of appreciation. She proves that when we lead with gratitude, we don’t just look beautiful, we feel it, we live it, and we inspire it in everyone around us.
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