Gratitude as the Foundation of Resilience
- Nov 7
- 3 min read
By Robin Dimond
CEO of Fifth & Cor
Over the past few years, gratitude has become more than a mindset for me, it’s been a guiding force. I’ve learned that when you shift your perspective from what’s missing to what’s present, everything changes. Gratitude grounds you in purpose, softens the chaos of leadership, and reminds you why you started in the first place.
The Gratitude Shift
There’s a quote that plays in my mind on hard days: “Be grateful for what you have; someone else is praying for it.” That thought has shaped how I live and lead. I’ve learned to be thankful for the exhaustion that comes from pursuing opportunity, for the sleepless nights that come from growth, and even for the challenges that stretch me.
When I choose to see the good, even in the little things, my entire outlook shifts. The tired I feel is a reminder that I get to do this work. The pressure I feel means people believe in me. Gratitude reframes the narrative. When you focus on what’s present instead of what’s missing, your life becomes full, not because everything is perfect, but because you recognize the blessing in what already is.
Leading with Thanks
As a leader, I’ve seen firsthand how gratitude transforms teams and relationships. When you take the time to thank your clients, partners, or team members for the work they do, you can see the difference immediately, their eyes light up, their confidence rises, and the energy in the room changes.
At Fifth & Cor, we make it a practice to lead with thanks. Whether it’s celebrating a team win or recognizing a small act of initiative, we pause to acknowledge the people who make our success possible. Being thankful isn’t just a gesture; it’s a state of heart. I’m thankful every day for the clients who choose to work with us, for the partners who believe in collaboration, and for the opportunities that allow us to create jobs and impact lives. Gratitude reminds me that leadership is a privilege, not a right.
Healing Through Gratitude
The greatest lesson I’ve learned came through one of my hardest seasons, after my stroke. It completely changed how I viewed my health, my business, and my purpose. Instead of asking “Why me?” I started asking “What is this teaching me?” That shift changed everything.
I became thankful for the stroke because it forced me to slow down and see what truly mattered. It made me a better leader, more present, more compassionate, and more grounded. I learned to be thankful not just for the wins, but for the hard times, too. The challenges, the losses, the relationships that came and went, they all played a role in shaping who I am today. Gratitude became a form of healing. When you focus on being thankful, you begin to heal both physically and mentally.
Gratitude Across Generations
One of the things I’m most proud of is building a company whose legacy will outlive me.
Fifth & Cor isn’t just about marketing and innovation, it’s about people, community, and heart. I’m honored to work alongside an incredible team who embody our values and who will carry this mission forward.
Gratitude, to me, is about creating something that lasts. It’s about mentoring the next generation of leaders and showing them that success and humility can coexist. It’s about passing down not just knowledge, but appreciation, for the work, for the people, and for the journey itself.
When I look at what we’ve built, I feel overwhelming gratitude for the lessons, the hardships, and the opportunities that have shaped me. Gratitude has taught me that strength doesn’t come from having it all figured out. It comes from recognizing how far you’ve come, how much you’ve grown, and how blessed you already are.
Because when gratitude is at the heart of your leadership, resilience becomes second nature.
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