Gratitude in Action: How Michelle Rollins Built Community from the Porch Up
- Dec 30, 2025
- 2 min read
By Gavin P Mlinar
When I think about women redefining what it means to lead with gratitude, Michelle Rollins comes immediately to mind. She’s the founder of Pumpkin Lane Delivery, a Twin Cities business that brings the magic of autumn directly to people’s homes. But beyond pumpkins and porch displays, Michelle has created something far more powerful, a business grounded in appreciation, joy, and connection.
A Vision Rooted in Gratitude
From the beginning, Michelle approached her business not as a transaction, but as a way to serve others. She understood that people crave beautiful, meaningful spaces, especially in times when comfort and togetherness feel essential. Her concept, delivering seasonal décor “from patch to porch”, was built around helping families celebrate life’s simple pleasures and make lasting memories.
Her gratitude shows in every detail: the thoughtful design of each porchscape, the care she extends to customers, and the partnerships she nurtures within her community. That spirit of thankfulness isn’t just behind her success, it is her success. Within her first season, Pumpkin Lane Delivery sold out completely, not because of advertising gimmicks, but because people felt the authenticity behind her work.
Leading with Heart and Purpose
What truly stands out about Michelle is the way she leads. She inspires not through authority or ambition, but through genuine care. Her gratitude-centered approach empowers others to see what’s possible when they lead with kindness. Every decision she makes, whether designing a fall display or collaborating with local organizations, is guided by a sense of purpose and thankfulness.
She’s shown that gratitude fuels growth, not just emotionally but economically. By focusing on joy and community first, her business has naturally expanded, proving that when you take care of people, profit follows. In Michelle’s world, creativity and compassion work hand in hand, driving innovation that feels deeply human.
Creating Economic and Emotional Impact
Michelle’s journey also highlights the broader economic power of gratitude. Her business has generated real economic activity for local growers, suppliers, and artisans, all while uplifting the neighborhoods she serves. She brings people together through something as simple as a decorated porch, turning everyday front steps into spaces of pride and welcome.
Her leadership also extends beyond commerce. She gives back, supports local causes, and reminds everyone that small acts of appreciation can inspire meaningful change. It’s a beautiful reminder that success isn’t only measured in sales, it’s measured in smiles, connection, and the sense of belonging she helps create.
Inspiration for a Gratitude-Driven Future
Michelle Rollins embodies what this issue of Sheconomy Magazine celebrates: gratitude as a catalyst for innovation, empowerment, and sustainable growth. She proves that leadership grounded in appreciation can transform entire communities, and that joy is a powerful business strategy.
Through her work with Pumpkin Lane Delivery, Michelle doesn’t just sell decorations; she delivers moments of happiness and hope.
Her business stands as a testament to how women entrepreneurs are redefining leadership by leading with heart. She’s built a thriving company that not only beautifies spaces but nourishes the human spirit, one porch at a time.
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