Hitting Record and Never Pressing Stop
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Hitting Record and Never Pressing Stop

  • 19 hours ago
  • 3 min read

By Jessica Lee Iannacchino

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If there’s one thing I’ve learned while juggling acting, modeling, marketing, and content creation, it’s this: sometimes the next chapter of your life doesn’t show up as a grand plan. Sometimes it shows up as a spark. An idea you can’t shake, or a feeling that just keeps nudging you. 


For me, that spark was the moment I realized that all the ideas I was sharing through short-form video (my thoughts on pop culture, creativity, digital identity, and chasing big dreams) deserved their own space to breathe. I had been creating fast paced, pop culture and music commentary content for years on Tiktok, but as my audience grew, it became clear to me that I wanted to create something deeper, something longer form, something people could listen to while getting ready in the morning, or riding the subway, or fully engaged and nodding along.


So I did something that scared me a little:

I expanded.

I started posting consistently on YouTube.

And I began building the foundation for my own pop-culture commentary and creativity-centered podcast video series.


Shifting from purely short form visual and text storytelling to a hybrid audio-visual format has been one of the most exciting creative pivots I’ve ever made. I’m used to capturing feelings through cinematography and search engine optimized words, but this new direction asks for something different. It asks for voice, perspective, and conversation. It’s about being present, not just edited and trying to get views to appease sponsors. It’s about letting people hear who I am when I’m not delivering a performance, but simply talking with them.


On my YouTube channel, I mix pop-culture analysis with motivational storytelling: breaking down trends, industry shifts, and the emotional realities of being a young creative in New York City. I talk about following dreams with grit, experimenting without fear, and navigating the chaos of online culture in a way that still feels genuine. I love using my platform to spread positivity and remind people that ambition doesn’t have to be intimidating. It can be fun, expressive, and even playful.


What surprises people most is that I’m doing all of this while still working full-time as an actress, modeling as well, and managing big marketing projects. But to me, each role feeds the other. Acting gives me emotional depth and storytelling instincts. Marketing teaches me strategy, audience psychology, and brand clarity. Modeling offers visual awareness and expression. And content creation is where all of those skills meet!


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My youtube project is the natural next evolution of everything I’ve been building. It allows me to pull from all sides of my identity. Honestly, it brings me joy in a way that feels fresh, and it’s a dream I had when I was younger too. The best part is that I’ve only just begun. My vision is to grow this project into a space where creativity, culture, and honest conversation intersect, a space that feels like grabbing coffee with a friend who actually gets what you’re going through. Because if there’s anything I want people to take away from my work, whether it’s a TikTok, a YouTube post, or a podcast-style segment, it’s that you’re allowed to dream loudly, reinvent yourself, and chase every idea that nudges you.


Expanding into audio visual and long-form commentary isn’t a detour from my career as an actress and creator; it’s an extension of it. It’s me stepping into a bigger room, with a bigger voice, and inviting others to come with me. 


And truly? I’ve never been more excited to speak.


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