How Women Approach Wealth Differently
- 7 days ago
- 2 min read
By Heather Courtney Quinn, CFP, ChFC
Fortuna Wealth Management & Insurance Solutions
As a wealth management advisor, I’ve observed that women often approach wealth with a perspective shaped by intention, longevity, and life integration. While every individual is different, patterns consistently emerge in how women think about money, risk, and long-term planning, and those patterns matter deeply in the way financial strategies should be built.
In my experience, women tend to be more deliberate and patient investors. They are often less impulsive, more focused on understanding risk, and highly attuned to how financial decisions support the broader arc of their lives. Rather than concentrating solely on short-term performance, many women prioritize sustainability, resilience, and alignment
with personal values. Risk management, liquidity, and long-term stability frequently take center stage.
This approach is shaped in part by real structural factors. Women live longer on average than men and are more likely to take time away from the workforce for caregiving, whether for children, aging parents, or both. These realities mean women may need their wealth to last longer while potentially having fewer peak earning years. Thoughtful planning, flexibility, and foresight become essential. Saving more, planning earlier, and building strategies that can adapt to life’s transitions are often top priorities.
Women are also increasingly stepping into expanded financial roles. More women today are business owners, primary earners, and lead financial decision-makers for their households. As this shift accelerates, the influence women have over wealth is growing rapidly. By 2030, women are projected to control between 67% and 70% of U.S. wealth. This moment is particularly meaningful when viewed in historical context. Only in 1974 did the Equal Credit Opportunity Act grant women the legal right to obtain credit, loans, and mortgages independently. In just a few decades, women have moved from financial exclusion to financial leadership.
As women expand their role as financial decision makers, many express a desire for advisory relationships that prioritize understanding, education, and trust. Research shows that approximately 70% of women prefer to work with female advisors, yet only about 15–20% of financial advisors are women. This gap highlights the importance of advisors who truly understand how women think about wealth and the questions they bring to the table.
At Fortuna Wealth Management & Insurance Solutions, our mission is rooted in education and empowerment. We work alongside women to build comprehensive financial strategies that reflect their values, responsibilities, and long-term vision. Our goal is to provide clarity, confidence, and thoughtful guidance at every stage of life, so women can move forward with purpose and peace of mind.
Sources:
Women’s advisor preference (≈70%): Boston Consulting Group, Why Women Are the World’s Most Powerful Consumers; Fidelity Investments, Women and Financial Planning Study
Percentage of female financial advisors (15–20%): CFP Board, Women in the Financial Planning Profession; Bureau of Labor Statistics
Women controlling 67–70% of U.S. wealth by 2030: McKinsey & Company, Women as the Next Wave of Growth in U.S. Wealth Management; Boston Consulting Group
Equal Credit Opportunity Act (1974): U.S. Department of Justice, Civil Rights Division
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