It was never about downloads or sponsorships. I was chasing connection.

By Katelyn Rhoades

When I launched Call Her Creator, I wasn’t chasing downloads or sponsorships. I was chasing connection.

As a mom of two and founder of a social media agency, I knew there were thousands of women juggling motherhood, ambition, and self-doubt just like me. I wanted to create something that made them feel seen and gave them real strategies to grow online without burning out. That’s how Call Her Creator was born: a podcast for women building businesses with content, creativity, and courage.

Why I Started My Podcast

I’d already built a six-figure business through Instagram, but I felt called to go deeper. Social media is scrollable but podcasts are intimate. You’re literally in someone’s ears, often during their most personal moments: on a walk, in the car, during a late-night work session. I knew this was how I wanted to build deeper trust with my audience.

The Biggest Lessons I’ve Learned

• Consistency trumps perfection. Some of my most popular episodes weren’t “polished” they were real, raw, and honest.

• Serve, then sell. When I lead with value (like free growth strategies or personal stories of failure), listeners lean in. They become buyers after they feel seen.

• Don’t be afraid to pivot. My content evolved as I did — and instead of losing listeners, I built stronger ones.

In under two years, we’ve hit 300K+ downloads, built a paid membership, and booked multiple speaking gigs because of the show. But more than that, I get DMs from women weekly saying Call Her Creator gave them the confidence to show up and start.

Should Others Start a Podcast?

Yes, but not just to be heard. Start one because you want to help, teach, or move people. Podcasting isn’t always fast, but it’s sticky. One listener can turn into a lifelong client, collaborator, or community member. Just don’t start a podcast thinking it’ll go viral. Start it because you have something worth saying and keep saying it.

Spotlight: Call Her Creator

Call Her Creator is a top-rated podcast for women growing businesses through content, personal brand, and courage. We blend strategy with real talk from Instagram monetization and digital products to motherhood, identity, and staying confident online.

Episodes drop weekly and are available on Spotify, Apple, and YouTube. If you’re ready to grow a business that feels aligned not overwhelming this is the show for you.

Listen at enfluencestudio.com/podcast or search Call Her Creator on your favorite platform.