Katie Sturino: Confidence Without Compromise
- Sep 19, 2025
- 3 min read
By She Rises Studios
Katie Sturino is not your average beauty founder—and that’s exactly why so many women see themselves in her. As the powerhouse behind Megababe and a fearless body acceptance advocate, Katie is on a mission to dismantle the outdated beauty ideals that have held women back for far too long. Her message is refreshingly real: beauty is not defined by size, shape, or society’s ever-changing standards. It's about taking care of yourself, feeling good in your own skin, and showing up with confidence—chafed thighs and all.
In this special September edition, “Beauty Recharged: Self-Care, Style & Strength,” Katie represents the new face of self-care: bold, honest, practical, and full of humor. Her journey isn’t one of silent resilience—it’s loud, visible, and unapologetically joyful. With every product she launches and every Instagram post she shares, Katie is creating space for a new kind of beauty—one that starts with acceptance and ends in empowerment.
Before founding Megababe, Katie was already carving out space for body confidence through her blog and viral “#MakeMySize” movement. Frustrated by the lack of stylish clothing in extended sizes, she began calling out major brands and challenging them to do better. Her candid side-by-side photos comparing size-inclusive fashion—or the lack thereof—struck a chord with women everywhere. Katie wasn’t just influencing trends; she was helping reshape an industry. She proved that style doesn’t stop at a size 12 and that beauty isn’t confined to sample-size clothing.
Megababe was born from that same fire. What started with a thigh chafe stick—a solution to a problem most brands ignored—quickly turned into a cult-favorite line of personal care products addressing real issues with smart, safe, and chic solutions. From underboob sweat to body odor, Katie took the taboos of self-care and flipped them into feel-good rituals. The branding was fun, the formulas were effective, and the impact was undeniable: women finally felt seen, supported, and celebrated.
But Katie’s mission goes far beyond the bathroom shelf. At the heart of everything she does is a desire to help women feel comfortable in their bodies—not just physically, but emotionally. She openly shares her own struggles with body image, self-worth, and the pressure to conform. Her vulnerability is her strength, and it gives other women permission to let go of shame and step into confidence.
Self-care, for Katie, is not about perfection—it’s about presence. It’s the decision to treat your body with kindness, not criticism. It’s wearing the shorts even if your thighs touch. It’s applying the deodorant that works without harsh chemicals. It’s looking in the mirror and choosing appreciation over judgment. In Katie’s world, self-care isn’t a luxury—it’s a necessity, and it’s something everyone deserves.
Her definition of style follows suit. Katie has long believed that fashion should be fun, accessible, and expressive—no matter your size. Her Instagram is a celebration of color, print, and personality, where crop tops, swimsuits, and bold accessories are not off-limits, but fully embraced. She reminds women that style is not about hiding flaws—it’s about highlighting what you love. And most of all, it’s about feeling like yourself.
Katie’s strength isn’t just in her boldness—it’s in her consistency.
She continues to advocate, create, educate, and empower, even when the internet trolls come for her or when the fashion industry still drags its heels. She knows what she’s fighting for: a world where little girls grow up without hating their bodies, where beauty isn’t measured by a scale, and where women of all sizes can walk into a store and find something that fits.
In the end, Katie Sturino is helping redefine what it means to be beautiful. Not thinner. Not quieter. Not filtered. Just real, radiant, and recharged. Her voice, her brand, and her example remind us that confidence isn’t something you’re born with—it’s something you build. One swipe of Thigh Rescue, one body-positive post, one outfit that makes you feel unstoppable at a time.
As we celebrate National Self-Care Awareness Month, Katie challenges us to care for ourselves not in spite of our bodies, but because of them. To move, to moisturize, to dress, and to live from a place of joy—not shame. Because when we stop waiting to be “better” and start loving who we already are, that’s when real beauty shows up. And it looks a lot like Katie: bold, unfiltered, and unstoppable.
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