Leading with Fire: The Heart Behind LunaFit

By Ariana Hakman

For most of my life, I believed that if I worked hard enough, showed up well enough, and kept everyone around me happy, I’d be enough. I chased perfection in every role: career woman, wife, mother, business owner. I thought that if I could just hold it all together, I’d finally feel worthy. But the truth is, I was burning out from the inside out.

The moment everything changed wasn’t some dramatic explosion. It was more like a slow unraveling. My marriage was cracking under the weight of misaligned priorities, my businesses, built with everything I had, were surviving…but barely. I would sit in my car between meetings and cry, then wipe my face and walk back into the world pretending everything was fine. I was the strong one, the capable one, the one who never dropped the ball, but it wasn’t sustainable.

I couldn’t recognize the woman in the mirror anymore. I was exhausted, bitter, and broken.

And that’s exactly where God met me.

In the stillness of that rock bottom moment, I realized I had been fighting so hard to earn love, to earn peace, to earn value. I was performing constantly, hoping I’d finally feel good enough. But in that silence, I felt the truth: my worth isn’t earned, it’s given. Not by people or through achievements. But by God.

That shift changed everything.

I stopped apologizing for being a woman with fire in her bones and a vision that didn’t fit inside anyone else’s box. I stopped shrinking myself to make others more comfortable. I let go of the version of me that needed to keep everyone happy and stepped into the woman I was created to be, a woman who is bold, honest, and deeply aligned.

Being unstoppable used to mean pushing harder, doing more, and pretending I wasn’t hurting. 

Now it means walking the path God has called me to, even when it's lonely. Even when it's terrifying. Even when it costs me comfort, approval, or control. It means leading from peace instead of pressure.

I co-founded LunaFit, which includes a gym, a meal prep company, a supplement company, and now the LunaFit app, while I was still deep in the storm. At the time, I was building out of survival mode. Everything looked strong from the outside, but I hadn’t learned how to lead from wholeness. I said yes too often, ignored my intuition, and let fear dictate far too many decisions.

Now, I lead differently. I build with intention. My priorities are clear. My faith and my family come first, and every business decision flows from that alignment.

The LunaFit app is the most purposeful thing I’ve ever built. It reflects everything I’ve learned the hard way about what it really means to take care of yourself. It’s not just another fitness app, it’s a tool for people who are tired of quick fixes and extremes. It helps people reconnect with themselves and take control of their health in a way that’s personal, practical, and sustainable. We built it for the woman juggling everything. The man who’s starting over. The mom who’s always last on her own list. The person who just wants to feel good again and doesn’t know where to start.

If I could say one thing to the woman I used to be, the one crying in the car, feeling like she was failing at everything, it would be this:

You don’t have to prove anything to be worthy. You don’t have to earn love or hustle for your place in this world. You are already enough. The life you’re dreaming of isn’t found in performing, it’s found in surrender. Lay it down. Let go. And let God do what only He can.

Pain has a way of refining us. And while I wouldn’t choose the storms I’ve walked through, 

I’m grateful for what they’ve taught me. I don’t strive to be everything to everyone anymore, I don’t sacrifice my peace for performance, I lead with both softness and strength, and I’m no longer apologizing for either one.

That, to me, is what being unstoppable really means.

Connect With Ariana

www.lunafit.com

@lunafitmom

@lunafituniverse