Marie Forleo: Creating a Life and Business You Love Starts Within
- Sep 16
- 3 min read
By She Rises Studios
Marie Forleo is the embodiment of what it means to level up—fearlessly, consistently, and with purpose. From humble beginnings in New Jersey to becoming a bestselling author, internationally acclaimed business coach, and founder of the award-winning program B-School, Forleo has spent her career showing millions how to turn passion into profit and doubt into direction. But behind her polished success story is a relentless commitment to personal growth, mental grit, and an unshakable belief that “everything is figureoutable.”
Long before she became a leader in the world of entrepreneurship and personal development, Forleo was bouncing between jobs—bartender, fitness instructor, magazine assistant—trying to find her path. Though she appeared energetic and ambitious, she struggled with the feeling that she didn’t fit into any traditional career mold. Instead of letting that self-doubt win, she leaned into curiosity and asked herself the tough questions: What do I love? What impact do I want to make? How can I turn this passion into something meaningful?
What followed was a bold leap into the unknown. She started a coaching business before coaching was even considered a “real” industry. With no outside funding or fancy credentials, Forleo bootstrapped her way to building a multimillion-dollar empire rooted in education, empowerment, and heart. Her online program, B-School, has helped tens of thousands of entrepreneurs worldwide gain the clarity, confidence, and tools to build a business they love.
But it wasn’t just strategy that set Marie apart—it was her mindset. From the very beginning, she emphasized the power of thought habits, resilience, and personal responsibility. Her philosophy? Success isn’t about never failing—it’s about never quitting. She teaches that every obstacle is an opportunity to grow, every misstep a moment to recalibrate. In a world obsessed with overnight wins, Forleo champions the long game. Grit, not glamor, gets you to the finish line.
Her bestselling book, Everything is Figureoutable, became a global movement because it distills this philosophy into one accessible, empowering idea: no matter what challenge you're facing—personal or professional—you can find a way forward. Whether it’s launching a new business, navigating a career pivot, healing from heartbreak, or managing anxiety, Forleo invites readers to step into the role of creator in their own lives.
One of her most powerful tools? Showing up consistently. Marie has published hundreds of episodes of her YouTube show, MarieTV, where she interviews world-class performers and shares business and life advice that’s both practical and inspiring. With her signature blend of humor, compassion, and honesty, she tackles everything from time management and goal setting to overcoming imposter syndrome and recovering from burnout.
She also refuses to separate personal growth from professional success. To her, thriving in business means aligning with your values, taking care of your well-being, and never outsourcing your happiness. Her holistic approach to entrepreneurship encourages people to level up in every aspect of their lives—not just their income, but their impact, integrity, and joy.
Even with her massive platform, Marie remains grounded and intentional.
She’s open about the struggles she’s faced—feeling like an outsider, dealing with criticism, working through limiting beliefs—and uses those experiences to fuel deeper empathy and connection. Rather than hide behind perfection, she models authenticity and growth, reminding her audience that it’s okay to evolve publicly.
In today’s fast-paced, comparison-driven world, Forleo’s message is a breath of fresh air. She empowers people not to chase someone else’s dream, but to build their own version of success—one rooted in passion, service, and freedom. Her work dismantles the myth that you need to have it all figured out before you begin. Instead, she urges you to start before you’re ready, to act with courage before clarity comes, and to trust yourself enough to stay in the game.
As we celebrate National Self-Improvement Month and the theme “Level Up,” Marie Forleo’s story stands as a shining example of what’s possible when you invest in your mindset, build your skills, and move with purpose. She’s not just teaching people how to run businesses—she’s helping them come alive. Her legacy is not just in what she’s built, but in how many others she’s helped believe they can build something too. And that, at its core, is what leveling up is all about.
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