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Market and Monetize with 3 Strategy Considerations

Do you like money? Do you like having a massive impact? Hope so. Both of these take planning. I love strategizing. I love helping people monetize their gifts and talents.


Let’s look at 3 quick strategy tips.


1. Have a strategy and embrace the voice

of the customer. Embrace data.

“Strategy. Strategy. Strategy….listen and strategize again.” Your standout strategy is key. Do you think about what you are going to do and the possible outcomes? Do you know how powerful you are? Your voice, your vote, your inputs can change the path of a marketing campaign in minutes. I have found that it is important to let your customers know that you are listening. This may not sound innovative, but the way you go about letting them know is the innovative part. What can you do to lead your customers and clients to the fact that you authentically think that they are special? Being authentic in your strategy is key, and if you are not, people will feel it and not want to move forward with you in business. Listen to them and make a strategy that fits their needs and your business model. Finding new and novel ways to help your customers and clients embrace your next new idea or product. Re-image and live a life aligned with abundance fueled by innovation and creativity. For me, it has to do with the hearts we have touched and the lives we have changed. Some things like net promoter scores, and phone calls that might seem old school, pools, questionnaires and yes my favorite, surveys, are sometimes great for understanding how to form our strategy. You can actually submit a survey for consideration to our site www.statscollective.com and join us to collect global data inputs for your next new product introduction. Strategize with data, and see your business move in a new direction, with you as the authority.


2. Understand why some fail and some thrive.

“90% of start-ups fail, so be ready to give customers what they want, but do it with good business sense.”

I have some clients that have never hit like on anything and they are my biggest supporters, and have given me testimonials, or they care to remain anonymous for business purposes. This translates sometimes into word of mouth referrals, or simply additional know-how that I can then use for my next clients. The point here is to not mistake social media observations as being the indicate of demand. Remember also that a reasonable price, and quality levels are subjective. There will always likely be someone who does not think your pricing is reasonable which just might mean that they are not your ideal client. Do your research though so your marketing material can include the best price, not just a made-up price. The same with quality, ensure that you are using the best materials that help you maintain durability and performance. Then yes, in a timely manner, regarding to your published expected lead times. If your website or literature has a lead time, do your best to meet or exceed it. Life happens so when it does, simply communicate it. Good communication is considered good business, and goes a long way.


3. Create an urgency and a demand without sounding sales-zy.

“Having creative people on your team, might be the edge you need to create urgency for your product or service.”

Some points stem from being a good influencer to also being a good judge of the character of our consumer base, which is needed in marketing. We are not one-dimensional human beings. Tapping into our creative zone, opens up many possibilities in life. You may remember seeing a commercial that all you remember is the premise and not the product. This is where creativity may go too far. Construct your commercials, and sizzles so that they create demand. Strategy is not something to be done alone, especially if you want maximum monetization benefits. Having the right team is crucial. There are lots of elements to consider. If you need help with this, let me know.


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FB: Krystylle Richardson • IG: IamKrystylle Article Written By: Krystylle Richardson



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