Musician Transforms Podcast into Global IP Asset

My defining moment came three years into podcasting when I made the unapologetic decision to stop releasing music consistently and pour everything into the "We Don't PLAY" podcast. I had built my identity as "Flaev Beatz" for nearly 17 years, but the podcast was demanding my full attention to break through.

The numbers proved me right. We climbed from wherever we started to the top 2.5% of podcasts globally on ListenNotes, crossing 500 episodes and attracting guests from over 145 countries. This pivot opened doors I never imagined—international friendships, speaking opportunities on Clubhouse, and eventually scaling Work & PLAY Entertainment to a team of 21 people.

The real change happened when I realized podcasting wasn't just content creation—it was intellectual property asset building. Each episode became a building block for my digital marketing expertise, leading to sponsorship deals and our current podcast advertising packages that help other businesses grow beyond traditional sponsorship models.

My advice: Don't be afraid to put your established identity on pause for something with bigger potential. I learned that consistency in one focused direction beats scattered efforts across multiple projects. The hardest part was that year of mental preparation before launching, but that planning made all the difference when execution time came.

Favour Obasi-ike, Project Scheduler, Work & PLAY Entertainment