My turning point + the myth of “having it all”
- Feb 13
- 2 min read
By Biana Lerman
I’m Biana Lerman, co-founder of Your HS Expert with my business partner Mason Phillips. I’m the leadership coach; Mason is the HubSpot expert. Together, we combine leadership coaching, HubSpot-powered operational systems, and go-to-market strategy so teams can grow with clarity and stay aligned as they scale.
My turning point: The moment I decided to rise
My turning point happened when Mason and I were working together at a corporate franchise company.
I saw a level of management misalignment that made my stomach drop. It felt like leaders were keeping secrets from their teams. It;s as if information was something to hoard instead of share. To me, that isn’t team building. It’s control. And once I saw it clearly, I couldn’t unsee how much it damages trust, morale, and performance.
I’ve had a lot of jobs. Most lasted two to four years, and most ended the same way: bad management. Only three didn’t.
A restaurant job in college (I left for grad school).
A company I truly loved, but left for a lot more money (still one of the biggest mistakes I’ve made).
An agency I was deeply attached to, but I had to leave when my mom passed away and my mental health fell apart.
Those three places had one thing in common: real leaders. Not bosses, not executives, but leaders who cared about people and wanted their teams to thrive, so they put their people first. Those were the only places I ever watched individuals become an actual team.
So when Mason asked me if I wanted to open an agency with him, I jumped. Not because I thought it would be easy, but because I knew exactly what I wanted to build: the kind of environment I’d been lucky enough to experience in those three jobs.
In a way, my “rise” wasn’t about proving anything to anyone else. It was about proving it to myself: that I could lead differently. That I could do the things I spent years wishing management would do. I knew that if I stayed anchored to what those three leaders taught me about trust, transparency, and nurturing teams, I would get real results... And we have.
What’s the biggest myth about “having it all”?
The biggest myth is that “having it all” means having everything at once and making it look effortless. I don’t believe in that version anymore. Real life has seasons, grief has seasons and growth has seasons. For me, “having it all” is alignment. It’s choosing what matters most right now and letting that be enough without performing perfection or punishing myself for being human.
How I stay unstoppable when challenges return
Because challenges do return. Always.
I stay unstoppable by getting honest fast and coming back to what we build our business around: clarity and support. I don’t white-knuckle my way through chaos anymore.
I lean on values, communication, and systems that tell the truth. I lean on clean processes, real visibility, and team alignment that doesn’t depend on one person holding everything in their head.
Unstoppable doesn’t mean I never break. It means I don’t abandon myself when I do. I regroup, I tell the truth, I ask for help, and I lead again, steadier this time.
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