New Hire Volunteers for Billion-Dollar Rebranding Project

My career-defining moment happened five months into my first corporate job when I raised my hand to lead a billion-dollar company's complete rebranding project. Everyone thought I was crazy—I was the newest hire with zero corporate experience volunteering for their highest-stakes marketing initiative.

The risk paid off massively. The rebranding project's success catapulted me directly into a Director role overseeing special projects, skipping years of traditional career ladder climbing. More importantly, it taught me my superpower: taking fluid ideas and creating concrete execution roadmaps that actually work.

This experience shaped how I approach my current role at Chike Nutrition. When I joined as Brand and E-commerce Manager, I applied the same "raise your hand first, figure it out second" mentality to revolutionize how we tell customer stories and connect with our health-conscious audience.

My advice: Volunteer for the project everyone else is avoiding, especially early in your career. The combination of high visibility and low expectations creates the perfect storm for massive upside. I learned that companies desperately need people who can bridge the gap between big ideas and practical implementation—and they'll reward you handsomely for it.

Mac Mascorro, Director of Marketing, Chike