PlotLines: Unraveling the Stories Behind Real Estate Headlines

Nov 18, 2025
3 min read

By Heather Crowell and Britni Ackrivo

In the crowded podcast landscape, PlotLines stands out as a rare mix of journalistic curiosity and insider expertise. Hosted by Heather Crowell, Executive Vice President, and Britni Ackrivo, Executive Vice President of Real Estate PR at Gregory FCA, the show takes listeners behind the headlines to uncover the real forces shaping the real estate industry.

Since launching in May 2024, PlotLines has quickly captured attention within the real estate community and beyond. Named Gold Winner at the 2024 Viddy Awards and a finalist awarded with honorable mention for PR Daily’s Content Marketing Awards, the show’s success reflects both its quality and its unique niche. Its mission is simple yet ambitious: to give top voices in real estate a platform to discuss what’s actually driving the market, not just what’s trending in the headlines.

Each episode of PlotLines explores the stories driving sentiment across commercial and residential real estate. From REIT CEOs to developers and entrepreneurs, Heather and Britni invite industry leaders to “confirm, challenge, or debunk” the narratives that dominate the news cycle. The result is a candid, in-depth look at what’s really happening on the ground and how perception and reality often diverge.

Episodes feature an impressive lineup of guests, including David Diestel, CEO of FirstService Residential; Ronald Bohlert, Director of Real Estate at the New York Stock Exchange; Steve Gartner, EVP at CBRE; Edward Fernandez, President and CEO of 1031 Crowdfunding; and Justin Rosenberg, CEO of Honeygrow. Each conversation focuses on a timely issue — from the state of the office and myths around HOAs to the surprising strength of retail and the rise of niche investments like veterinary real estate. The result is a library of conversations that both inform and challenge conventional wisdom.

Behind the scenes, PlotLines runs with the precision of a newsroom and the polish of a studio production. Each episode begins with a detailed research brief, allowing Heather and Britni to engage guests with thoughtful, relevant questions. Guests are invited to shape the conversation through a pre-interview form, ensuring each discussion aligns with their expertise while maintaining transparency and authenticity.

The podcast’s presentation reflects the same attention to detail. Gregory FCA invested in a custom-designed studio set that visually embodies the show’s conversational tone. It’s a space designed for openness, fostering the kind of relaxed yet insightful dialogue that defines PlotLines.

Social engagement is another key pillar of the show’s strategy. Each episode is promoted through customized content across LinkedIn, Instagram, X, Facebook, and on Gregory FCA’s website, where listeners can stream episodes directly. A companion blog post recaps each conversation, amplifying visibility for both the show and its guests.

Listeners and guests alike have praised PlotLines for its depth and relatability. Audience feedback often highlights the hosts’ chemistry and their ability to translate complex market trends into approachable, thought-provoking stories.

The show has already accumulated over 2,000 page views and 600 active users on its dedicated webpage, with engagement metrics showcasing an invested audience and loyal following.

More than a podcast, PlotLines is a reflection of how Gregory FCA approaches storytelling itself, with insight, authenticity, and a keen understanding of how narrative drives perception. By pulling back the curtain on the stories that shape our built environment, Heather and Britni are reshaping how people think about real estate, one episode at a time.

PlotLines is available on Spotify, YouTube, Apple Podcasts, and at gregoryfca.com/plotlines