Redefining Luxury and Liberation with Finally Free

By Olivia Bishop

As the visionary founder behind Finally Free, a luxury athleisure brand rooted in healing, softness, and self-expression, Modupe’Congleton is carving out space for women, especially women of color, to show up as their whole selves. Blending a combination of both fashion and empowerment, she is about to take self-love to new heights. The wardrobe offers wearable affirmations for women who are stepping into what she likes to call their ‘freedom journey’. Whether the chapter is difficult or not, she allows her audience to tell their story their own way.

After years as a respected woman in the male-dominated corporate space, Modupe’ launched Finally Free with the mission to redefine what luxury brands truly mean. Through the lens of wellness, imagination, creating safe spaces for women, and emotional restoration, where they can express the value of storytelling through their wardrobe. All of where she asks the question of what your freedom journey means to you, never just how or when it got started. This speaks volumes about taking care of your body, mind, and soul, especially in this day and age, where women are often compelled to use their voice to reach individuals they never expected to reach before. Located right in the heart of Atlanta, Modupe is looking to expand Finally Free globally to ensure the message reaches as many women as possible. Each design is crafted with the intention of speaking every word without saying a single thing. 

Her impact never goes unnoticed. This year alone, Modupe’ was a featured speaker at Black Star Week in Atlanta, where she shared insights on entrepreneurship, healing, and building community through fashion. She is also set to speak at Martha’s Vineyard this summer, continuing to expand the conversation on what it truly means to be free with all parts of yourself. Whether she is on a panel, hosting a pop-up, or sharing space that fosters powerful sisterhood, she is guaranteed to convey a message that remains as beautiful and powerful as these designs truly stand for, a personal journey worth celebrating. For more on the brand and to learn more about Modupe’ you can also follow @finallyfreebrands on social media.

Connect With Olivia

www.finallyfreebrands.com 

@modupe_c 

@liv.bishhhop