The Decision That Changed Everything: Making FemFounder My Flagship The Inflection Point
- Oct 7
- 3 min read
By Kristin Marquet
For years, I ran multiple businesses—PR consulting, branding, and media projects—while keeping FemFounder as “just another” platform in the mix. It was the place I highlighted women founders and shared resources, but I didn’t treat it as my primary growth engine.
Eventually, I felt the cost of that split focus. I was producing strong results for clients, yet the bigger opportunities I wanted—high-visibility partnerships, tier-one media, and movement-level impact—showed up sporadically. I realized I was diluting momentum by dividing my time across too many brands. It wasn’t a talent problem; it was a clarity problem.
The Thought Process
I asked myself a blunt question: If I put the full weight of my experience, network, and discipline behind one brand, which could scale globally and still feel true ten years from now? The answer was obvious—FemFounder. It had a devoted audience, the broadest room to grow, and a mission I could champion without friction. The catch? FemFounder needed a visible, consistent champion. That meant being the face of the brand, aligning the platform’s voice with my own, and showing up with the same rigor I demand from client campaigns. I promised myself I’d stop treating FemFounder like a side project and start running it like my most important client.
The Execution
I streamlined my business ecosystem and made FemFounder the flagship of my business. I clarified positioning around one promise: actionable resources and micro-driven growth for ambitious women founders. Then I built a visibility plan that blended classic marketing discipline with modern digital execution:
Media & Speaking: I pitched FemFounder—and myself as its founder—for tiered coverage: thought-leadership bylines, founder profiles, and targeted podcasts. I created a booking kit (bio, one-sheet, talk abstracts, proof points) so “yes” was easy.
Content & Community: I shifted from general business tips to tactical, story-driven resources—playbooks, templates, and founder interviews designed to help someone win in under an hour. I committed to a publishing cadence I could sustain, not a sprint I’d abandon.
Partnerships: I co-created micro-campaigns with aligned women-led brands, trading access to audiences rather than chasing vanity metrics. Each collab had one success metric and a post-mortem built in.
Conversion Paths: I tightened the funnel: every article and interview pointed to one specific “next best click”—a lead magnet, a low-ticket tool, or a consult—so discovery turned into momentum.
Operational Cadence: I built simple dashboards to track media placements, content performance, and revenue per initiative. Weekly reviews kept the plan honest; monthly resets protected focus.
The Measurable Impact
Within six months, the momentum was undeniable. Our media coverage doubled, inbound opportunities increased, and website traffic jumped by more than 80%. Email subscribers grew steadily as content upgrades matched the intent of each piece. Most importantly, the quality of attention changed. We attracted founders who stuck around reading, saving, buying, referring. They didn’t need to be convinced of FemFounder’s value; they arrived pre-aligned.
Visibility translated into revenue in practical ways: collaborations evolved into product partnerships, interviews turned into speaking invitations, and “curious” readers became consulting clients. Opportunities I’d admired from afar started arriving without a cold pitch. The platform stopped behaving like a side project and started operating like a brand with gravity.
What I Learned
The biggest insight wasn’t about algorithms or press lists—it was about sequence. When I tried to grow everything at once, nothing compounding happened. When I chose one brand to lead with, the message sharpened, the content resonated, and the right people recognized themselves instantly. Focus created signal; signal created scale.
The Takeaway
The single most vital move I made was choosing FemFounder as my flagship and committing to it with the same discipline I bring to client work. By asking, “Will this grow our impact for female founders?” before saying yes to anything, I stopped scattering energy and started stacking wins.
If you’re juggling multiple ventures, pick the one you can build a movement around and go all in. Anchor your story, publish consistently, make the next step obvious, and measure what matters. When your brand has a clear center of gravity, you stop chasing opportunities—they start finding you.
Connect With Kristin
@kristin_k_marquet
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