The Multifaceted Mompreneur Merging Beauty, Purpose, and Philanthropy:Bri Provenzale’s Journey to Shine with Purpose
- 9 hours ago
- 4 min read
By Brianne Provenzale

When you meet Bri Provenzale, her warmth, determination, and light are unmistakable. A mother, model, author, entrepreneur, and philanthropist, she has built her life around one mission: to use her gifts to make others feel confident, cared for, and inspired to live with purpose. Through her brand, Zamara Beauty, her nonprofit, The Provenzale Foundation, and her growing community work, Bri embodies what it means to shine with purpose—living proof that when faith and passion align, incredible things happen.
A Brand with Heart: Zamara Beauty
Zamara began with a single handmade body butter created in Bri’s kitchen—a labor of love that would soon become a thriving beauty brand grounded in authenticity, education, and empowerment. Every Zamara product is handmade with care, crafted from quality, cruelty-free ingredients, and infused with intention.
“It’s more than just skincare,” Bri says. “Zamara is a movement to educate, empower, and give back. I want people to feel beautiful, confident, and safe in their own skin.”
Her self-tanning foam became a customer favorite, offering a safe alternative to sun tanning and reflecting her lifelong mission of skin-cancer awareness. Her tinted SPF, a lightweight daily essential, further ties into that cause—reminding people that glowing skin should never come at the cost of their health.
What makes Zamara even more meaningful is its purpose beyond the products. A portion of every sale supports The Provenzale Foundation, allowing Bri to merge her love for beauty with her drive to serve others. Through this partnership, Zamara helps fund skin checks for underserved communities and provides financial assistance for patients battling advanced-stage skin cancer.
Giving Back Through The Provenzale Foundation
Founded in honor of her late sister, Stephanie, The Provenzale Foundation reflects Bri’s compassion and resilience. “Everything I do, I feel like she’s right here with me, encouraging me through it,” Bri shares. “She’s a big part of why I keep going.”
The foundation’s mission extends far beyond awareness—it’s about action. Bri and her team are currently working toward hosting a 5K race and community festival during Skin Cancer Awareness Month next May, uniting survivors, families, and supporters to raise funds for prevention and treatment.
Each initiative she leads carries both her sister’s spirit and Bri’s faith. “I truly believe that God has been paving the way for me,” she says. “As long as I keep looking to Him, He guides me—and I try to use the gifts He’s blessed me with to guide others toward Him.”
Empowering Others Through Words
Bri’s heart for healing also shines through her writing. She is the author of “21 Days to Self Love,” an interactive workbook that helps readers rebuild confidence, reconnect with their worth, and rediscover joy one day at a time.
Her book has reached beyond individual readers—it’s now part of the recovery process at Tomahawk Homes, a sober-living home for women, and has been introduced to residents at Interfaith Family Services. “Knowing that my book is helping women heal, love themselves again, and rebuild their lives has been one of the most rewarding experiences of all,” she says.
Available on Amazon, the workbook’s success has become a reflection of Bri’s purpose: combining self-development, faith, and community care into tangible change.
Inspiring the Next Generation
At home, Bri’s biggest motivation comes from her children, niece, and nephews. After the loss of her sister, she’s made it her mission to show them what strength, love, and perseverance look like.
“I hope they see that they can do or be absolutely anything they want,” she says. “I want them to know that stepping outside your comfort zone, taking risks, and trying new things—even when it’s scary—is how you grow. It’s never too late to chase your dreams.”
Her journey as a mother has shaped her leadership and deepened her empathy, fueling every project she takes on.
From Pageants to Purpose
Bri’s passion for growth recently took a new form—pageantry. Competing in her first-ever pageant, Miss Dallas USA 2025, she proudly placed in the Top 10 and was a runner-up for Most Photogenic. Now, she’s preparing to compete for the Miss Texas USA 2026 crown.
“Pageantry has pushed me outside my comfort zone and helped me find a whole new community of incredible women,” she reflects. “It’s given me another platform to share my message and to empower people from all over.”
Her platform, Shine with Purpose, encapsulates everything she stands for: using beauty, grace, and faith as tools to serve others. Through each appearance, whether she’s volunteering with Interfaith, performing with the USA Cheerleaders, or supporting the Texas Spurs Dancers as a Zamara sponsor, Bri is spreading light, gratitude, and hope.
She especially treasures her time with the USA Cheerleaders, performing to honor military members, veterans, and first responders. “Giving back to those who give everything—it’s such a privilege,” she says. “Those moments remind me why I do what I do.”

Shining Forward
Between motherhood, entrepreneurship, philanthropy, and pageantry, Bri’s days are full—but her focus remains clear: to glorify God through every step. Her story is a testament to resilience, grace, and divine purpose.
“When you lead with love and faith,” Bri says, “you’ll always be guided toward where you’re meant to be.”
As she continues to grow her businesses, expand her nonprofit, and prepare for Miss Texas, one thing is certain: Bri Provenzale will keep shining—with purpose, with faith, and with an unstoppable heart.
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