Unapologetic Evolution: How the Best Brands (and People) Refuse to Go Extinct
- May 24
- 3 min read
By Megan Dirks
I’m Megan Dirks, and I’m Basically a Dinosaur Now.
Have you ever been told that if you don’t constantly evolve, you’ll be left behind? That if you’re not leveling up, you’ll become irrelevant? We hear it all the time: adapt, change, or blend into the background.
Real growth isn’t about chasing a perfect version of yourself. It’s about owning who you are, embracing where you’ve been, and using your past to fuel your future.
It’s about becoming more of you. If you’re growing to fit expectations, you’re not evolving, you’re camouflaging. And that’s how you get stuck.
I know because I did it. I played the polished, “professional” brand coach for five years until I realized I was bored. So I did what any reasonable person would do: I rebranded myself into a dinosaur.
I’m serious. I went full Brandosaurus Meg, evolving from the much safer Brandboss Coaching. Why? Authenticity and differentiation. People remember me now. I’m the fun dino girl. It attracts clients I want to work with: the ones who aren’t afraid to shake things up and enjoy the process of building a brand.
If you’re building something that matters, in business or life, you don’t need to be “perfect.” You need to be real. Not Instagram real, but really real.
The World Doesn’t Need a Filtered Version of You. It Needs YOU.
The women I work with are driven to make an impact, but when it comes time to put themselves out there, they freeze. I can’t even get through an About Page or get decent photos for their website before the fear takes over. Self-doubt, worthiness issues, body image struggles, and money scarcity consume them. It’s tough to be the face of your own brand without radical self-love.
The truth is, people don’t want the filtered, pixel-perfect version of you. They want the one who’s been through it, who shares the scars and stories, and who’s still evolving.
Embrace Your Full Story. Every Messy Part.
That’s why I started The Girl on the Left, a project where women can share their unfiltered, messy, uncomfortable stories. The versions of ourselves we might want to forget from past chapters. The ones we feel ashamed of and would rather delete from old photos.
But here’s the thing: that version of you? She’s not a mistake. She’s a part of you. The girl who fought, learned, made mistakes, and got you here? She deserves to be celebrated.
We don’t hide from our pasts. We own it. We laugh, ugly-cry, and share unapologetically. Because when we do, we give others permission to do the same.
Now, Here’s My Challenge to You:
Are you evolving or just filtering yourself into something safer?
The world needs the real, unfiltered, unapologetic you. When you embrace all of you, the messy, the imperfect, and the uncomfortable, that is when the magic happens. That is when you truly begin to evolve, not by shedding your past, but by integrating it into the future you are creating.
So let me ask you this: Are you fully owning your story?
Every twist and turn, every crappy chapter? When you stop chasing perfection and start embracing the whole of who you are, that is when you become unstoppable.
Your evolution is not a straight line, and that is exactly how it is meant to be. When you accept all of you, that’s when you've fully become empowered.
Let go of perfection. Own your full story. And get ready to be the woman who effortlessly makes an impact.
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