When Beauty Becomes Power: The Case for Alignment Over Trends
- 2 hours ago
- 3 min read
By Alina Z
I used to think beauty was something you arrived at once you perfected yourself. The right weight. The right wardrobe. The right lifestyle. I believed beauty lived somewhere outside of me, waiting for my discipline, my achievement, or my compliance with whatever the collective had decided was desirable that year.
Over time, that definition unraveled. Not because trends changed, but because I changed.
Writing my book 12 Selves: Reinventing Jane Deaux crystallized something I had sensed for years. We are not meant to be one fixed version of ourselves. We carry multiple archetypes within us.
When we are living through the ones that are dominant and authentic to us, we become naturally more beautiful because we are aligned. Beauty shows up as coherence. As ease. As presence.
Brian Tracy described the book as “a practical framework for personal reinvention designed to help individuals gain clarity, align their values with their goals, and confidently navigate change in uncertain times.” What he captured so well is that clarity is attractive. Alignment is attractive. A woman who knows who she is does not need to convince anyone.
This is where beauty intersects with confidence, power, and self love.
Power does not come from looking a certain way. It comes from how you treat yourself when no one is watching. True beauty and power are anchored in self love. In doing what is kind to your body rather than what is numbing or punishing. In eating foods that nourish you rather than using food as entertainment that slowly disconnects you from your body. In choosing movement, rest, and rituals that support your energy instead of depleting it.
When you do not love yourself in a tangible, embodied way, you cannot access your full power. Without self love, alignment is impossible. And without alignment, confidence becomes performative rather than real.
I see this constantly in my work. Women arrive believing they need to fix their appearance. What they actually need is permission to stop betraying themselves. Once they begin treating their body as an ally rather than an obstacle, everything changes. Their cravings shift. Their posture softens. Their style becomes intuitive. Their presence expands.
Power comes from alignment. When you are unapologetic in who you are and deeply connected to your archetypes and inner core, you become unshakable. You stop borrowing identities. You stop chasing validation. You no longer need to prove anything because your life reflects who you are.
Culturally, our definition of beauty is also evolving. We are moving away from mass trends toward personal authorship. Women are learning to understand their body types, color palettes, and archetypal essence instead of copying what works for someone else. What I teach is how to find your own blueprint and build a signature that feels both elevated and authentic.
The beauty myth that is long overdue for retirement is the idea that one size fits all. It never did.
One trend does not belong to every woman. One body ideal does not define beauty. Just because something is popular does not mean it is loving to you. If skinny jeans make you feel confident, wear them. If a trend does not suit your body or your soul, it is not meant for you.
True beauty is not about conformity. It is about resonance.
When a woman dresses in alignment with who she is, nourishes her body with respect, and lives from self love rather than self criticism, she does not chase beauty or power. She embodies both.
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