Women are redefining philanthropy amid the Great Wealth Transfer With $30 trillion set to change hands by 2030, women are poised to shape the future of giving
- Mar 6
- 2 min read
By Megan Hughes
Managing director of family office services at BOK Financial
Women are giving more. They’re donating to charity more frequently, in higher amounts, and with a sharper focus on outcomes. While billionaires like MacKenzie Scott and Melinda French Gates may garner headlines, this shift in generosity is happening at all levels—and it’s accelerating.
American women will inherit and control $30 trillion in financial assets in the next few years. This “Great Wealth Transfer” is transforming the landscape of philanthropy, both in who is giving and how they give. In addition, trends show that more women are working in corporate America—and holding leadership roles, which is also increasing their earning potential, and therefore, giving potential.
Many women often approach giving from a place of purpose. They want to help their communities and leave something meaningful behind. For many, that desire drives greater engagement with their financial planning.
A different style of giving
The rise in women’s wealth is only part of the story. Research suggests that women consistently give more, and differently, than men.
According to a study by the Indiana University Lilly Family School of Philanthropy, women are more likely than men to give to charity and, on average, donate higher dollar amounts.
The trend holds across relationship status: single, divorced, widowed and never-married women are all more likely to give than their male counterparts.
Philanthropy as financial motivation
For some women, philanthropy isn’t just a financial goal; it’s a reason to build wealth in the first place.
Many women aren’t driven by the idea of accumulating wealth for its own sake. But when they realize their financial power can support causes they care about, that’s often a turning point. It can be why they want to grow their portfolio, understand their assets and start planning intentionally.
That mindset also creates an opportunity for nonprofit organizations. Donors who feel connected to a mission and confident in how their contributions will be used are more likely to become loyal, long-term partners.
How to be a philanthropist
Women interested in making philanthropy part of their financial life don’t have to wait until retirement or reach a specific net worth to get started. With a thoughtful plan, charitable giving can align with both personal values and financial goals.
Here are a few ways to begin:
Identify causes that matter. Personal experiences and passions often guide the most meaningful giving.
Consult a financial advisor or estate planner. Professionals can help create a strategy that’s both impactful and tax efficient.
Consider a donor-advised fund (DAF). These accounts allow donors to contribute now, receive an immediate tax deduction and distribute funds to nonprofits over time.
Explore non-cash gifts. Donating appreciated stock, real estate or business interests can maximize both tax benefits and impact.
Include charitable gifts in estate planning. Bequests made through wills or trusts ensure donors’ legacies live on.
Whether through a planned gift, an annual donation, or a role on a local nonprofit board, more women can embrace philanthropy as a key part of their financial identity and their long-term vision for change.
Connect With Megan
Comments