Color Outside the Lines: Meagan Swartwood of Arctic Fox on Beauty, Self-Expression, and Authentic Confidence
- Nov 19
- 2 min read
Howdy! I'm Meagan Swartwood, Community Manager at Arctic Fox Hair Color, and honestly, I've been obsessed with using beauty as self-expression since I was a little girl. Arctic Fox started in 2013 with a simple mission: create amazing, vibrant hair dye that's completely vegan and cruelty-free, while doing good for animals and our planet. What blew us away was discovering this incredible community - our #foxfam - who fell in love with how easy our dyes are to use at home and how they fade beautifully within the same color family. We're not just about gorgeous hair; we donate 15% of profits to animal welfare because staying true to our values isn't negotiable. Our colors let you express your authentic self without compromising your hair's health!
Okay, now on to real talk - I used to think affirmations and journaling were too time-consuming and honestly a bit cheesy. But girl, was I wrong! I started sneaking these practices into my beauty routine, like journaling while my hair dye processes or saying affirmations in the mirror while doing my makeup. Game changer! With all the external noise about how we should look and act, turning inward for confidence became non-negotiable. Now I realize that true beauty and self-love absolutely start from within, but there's something magical about aligning how you feel inside with how you present yourself to the world. It's like giving yourself permission to be authentically, unapologetically you.
At Arctic Fox, we're all about empowering authentic self-expression! Our DIY-friendly formulas mean you can transform your look at home with confidence, knowing you're using clean ingredients that fade beautifully - so you're always rocking a gorgeous shade you love. Beyond products, we're constantly sharing achievable hair inspo and realistic tutorials on our socials because beauty should be accessible, not intimidating. We also show up for our community in meaningful ways, like when the LA wildfires hit earlier this year - we donated hair care products to shelters so people could maintain that sense of dignity and self-care during an incredibly difficult time. Sometimes feeling put-together on the outside helps you rebuild confidence from within.
Here's the thing - when your outside matches your inside, magic happens. There's this incredible confidence boost that comes from looking in the mirror and seeing your authentic self reflected back. It's not about conforming to beauty standards; it's about using beauty as a tool for self-expression and empowerment. When you feel aligned - when your hair color or makeup genuinely represents who you are - you naturally carry yourself differently. That confidence is contagious and inspiring to others too. Beauty becomes less about pleasing others and more about celebrating yourself, which is exactly how it should be.
We actually just dropped Witches’ Delight on September 22nd - this stunning smoky lavender grey shade that's absolutely perfect for fall vibes! We even created a complementary sound bath meditation on our YouTube because we're all about that holistic self-care experience. Trust me, there's so much more exciting stuff coming that I can barely contain myself! Make sure you're following @arcticfoxhaircolor on social media because you definitely don't want to miss what we have brewing. Our community always gets the first peek at new shades and initiatives, so stay tuned!
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