Consultant Builds Independent Renewable Energy News Platform

My defining moment came when I decided to pivot from traditional renewable energy consulting to launching MicroGridMedia.com as a dedicated news platform. Everyone questioned why I'd leave stable consulting work to enter the crowded media space, but I saw a massive gap in quality renewable energy journalism that wasn't just press releases.

I invested my savings into building a proper newsroom infrastructure and hiring experienced journalists like Andrew, who covers the intersection of energy technology and political economy. The risk was enormous—media is notoriously difficult to monetize, and I was competing against established energy publications with decades of history.

The change was remarkable. Within months, we became the go-to source for breaking renewable energy stories, from covering Jaguar Land Rover's "Lighting Up Lives" initiative reaching 1.2 million off-grid East Africans to analyzing major industry bankruptcies like SunPower's recent filing. Our readership grew exponentially because we provided actionable insights instead of surface-level reporting.

My advice: Find the information gap in your industry that everyone complains about but no one fixes. Don't just create another business—solve the problem that keeps your target audience frustrated. The companies that win are the ones filling genuine knowledge voids, not adding to the noise.

Jonas Muthoni, Editor in Chief, MicroGrid Media