Entrepreneur Creates Premium Driver Service in Mexico

I put everything on the line in a private driver service in a city I didn't know — and it has changed my life.

In 2020, I sold my insurtech startup and moved to Mexico City thinking I'd fundraise for my next company; that didn't happen. COVID hit, all investors froze, and I found myself stuck in a foreign city — with no income, no plan, and no car.

But I had one idea: a premium private driver service for travelers and executives that needed trust, English-speaking support, and clarity on online booking, in a chaotic city. I was neither a local, nor did I know the market; I had zero logistics experience — but I went for it.

I built everything from scratch. I took/booked any calls or messages, responded to any WhatsApps, wrote all of the content, and hired every trusted driver through trial and error. I focused intensely on peace of mind: clear pricing based on routes, luggage information, confirmed pickup time — no surprise fees or last-minute steals. I even personally executed airport rescues at 2 am, multi-day wedding logistics, and dealt directly with a Fortune 100 CEO whose team requested succession vehicles and anonymity.

The growth has surprised even me. From clients requesting just a few rides a month, we quickly scaled to more than 70 requests; many from 5 star hotels and travel agents sending us directly. The average booking grew to $135 USD, and high end clients were spending more than $2,000 a week with us. Mexico-City-Private-Driver.com now shows up on Google for dozens and dozens of top search terms, not because I gamed it, but because I built something that people trust and talk about.

The biggest leap of faith, was not starting a business — it was gambling on service in a place where most people expect chaos. That decision — to lead with obsessive clarity and identify the human element — has changed everything.

My guidance to others, don't wait to be "ready". If a problem you see is real, and you care enough about the solution, do it. You don't need a fleet to start a transportation company. You don't need an entire map to build a company that people love. You just need to be relentless about building trust.

What I've created may not represent the largest fish in the city — but it is the most reliable fish for anyone who needs things done right. That is the kind of business that stands the test of time. And it all began with one significant risk, in a city that didn't know me — yet.

Martin Weidemann, Owner, Mexico-City-Private-Driver.com