From Fossil to Fierce: Helping New Coaches Evolve Their Brands

Jul 8
3 min read

Updated: Aug 4

By Megan Dirks

Most coaches go extinct before they ever find their roar.

They get stuck in the pits of perfectionism, unclear messaging, and outdated strategies.

I'm Brandosaurus Meg™, and I help new coaches evolve into confident, visible, unforgettable brands. Most importantly, I make sure they don’t go extinct.

Most new coaches start their journey with heart, hype, and high hopes (especially the women who’ve started healing their own wounds and now want to help others do the same). They get certified, dream big, and dive in, ready to save the world with their new skills.

But soon after, reality hits harder than a meteor.

They weren’t prepared to be solopreneurs or for all the hats they’d have to wear to build a real business. We’re not all born favoring an entrepreneurial mindset. Uh-oh.

Suddenly, the tech is terrifying.

The marketing is overwhelming.

The “business stuff” feels like an alien language.

They’re way in the red before they even make their first sale.

They freeze. They pivot. They discount. They doubt.

What’s my least favorite part to watch? They start questioning themselves.

I’ve watched peers I trained with (brilliant coaches with a true gift for deep, transformational work) get eaten alive by the business side. They didn’t lack talent. They lacked support. Without entrepreneurial tools or strategy, the mindset spiral took over.

Doubt crept in… and eventually drowned out their magic.

“Maybe I’m not cut out for this.”

“Maybe I need another certification.”

“Maybe I should just lower my prices.”

As a brand strategist, visual designer, and mindset coach for new coaches all rolled into one — I’ve seen it too many times.

I call it: The Extinction Spiral… and I made it my mission to stop it.

That’s why I became Brandosaurus Meg™. I pivoted from the Brandboss Coaching I operated for nearly 10 years to embrace my inner childs love of dino’s, attract more aligned clients, rebel the boring ones, and stop toning my authenticity down to appeal to everyone.

For over five years, I’ve been a powerhouse mentor helping new coaches evolve into fully expressed brands that don’t just survive, but thrive.

Here are a few reminders I’m constantly dropping:

Your brand isn’t just how you look.

It’s how you make people feel.

It’s the story, the mission, and the energy behind what you offer.

When your brand clicks, something magical happens:

Messaging flows.

Marketing lands.

Momentum builds.

The new clients you attract start saying: “I’ve been waiting for someone just like you.”

I don’t believe in one-size-fits-all strategy. I believe in brands with a unique bite.

If you’re a new coach asking, “How do I stand out in this crowded space?”

Start here:

Get clear on your message

Build a brand aligned with your magic

Show up like the leader you already are

You don’t need more noise. You need clarity.

You don’t need to shout. You need to resonate.

You don’t need to go extinct. You need to evolve.

You don’t need a million followers to have a magnetic brand. You need clarity, courage, and a strategy built around you. The coaching world is crowded, but there’s always space for someone who shows up powerfully and authentically.

Whether you’re a mindset coach or a moonlit intuitive, your brand deserves to be more than a recycled template. I help you build something distinct, disruptive, and deeply aligned.

Let’s sharpen your roar. Let’s build a brand that lasts.

Follow along @brandosaurusmeg for more brand wisdom from your favorite prehistoric powerhouse.

Because the only thing going extinct… is playing small.

Connect With Megan