From Overlooked to On Mission
- 5 days ago
- 2 min read
By Katelyn Rhoades
Founder, Enfluence Marketing Studio Host, Call Her Creator

The moment that lit a fire in me didn’t happen in a boardroom or during a big career win. It happened in the quiet chaos of my everyday life, right after my corporate job blindsided me by changing my role without warning.
I had just wrapped up another exhausting day juggling a 9 to 5, motherhood, and freelance work. I was doing everything “right” on paper — the job, the clients, the steady paycheck — but deep down, I felt invisible. I wasn’t using my voice. I wasn’t creating anything that felt like mine. I kept shrinking myself to fit into roles that felt safe, but small.
That quiet realization became the spark.
“What if I stopped waiting to be chosen, and chose myself instead?”
So I did. I started creating content that reflected my real story, not what I thought people wanted to hear. I launched a podcast. I built a brand around helping women grow businesses with social media, strategy, and heart. I showed up consistently, even when the results were slow, even when it felt scary to be fully seen.
Over time, I watched my influence grow, not because I had it all figured out, but because I finally stopped hiding.
That defining moment taught me that the fire we’re all looking for doesn’t come from accolades or outside validation. It comes from getting honest about what you want, even if it looks different from what everyone else expects of you.
Today, I lead a marketing studio, speak on stages, and coach creators and entrepreneurs to build bold, profitable personal brands. And every time that old fear creeps back in, I remind myself of that moment. The one where I stopped waiting for permission and started becoming who I was meant to be.
Connect With Katelyn
Comments