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From Overlooked to On Mission

  • Jul 28
  • 2 min read

By Katelyn Rhoades

Founder, Enfluence Marketing Studio Host, Call Her Creator


Katelyn Rhoades is a multi-passionate entrepreneur, podcast host, and founder of Enfluence Marketing Studio. After betting on herself and walking away from the 9–5 grind, she built a multi-six-figure business using nothing but social media, storytelling, and a fierce belief that women deserve more than burnout and busywork. Now, through her top-ranked podcast Call Her Creator and digital offers, she empowers women to show up boldly, own their influence, and get paid to do work that lights them up on their own terms.
Katelyn Rhoades is a multi-passionate entrepreneur, podcast host, and founder of Enfluence Marketing Studio. After betting on herself and walking away from the 9–5 grind, she built a multi-six-figure business using nothing but social media, storytelling, and a fierce belief that women deserve more than burnout and busywork. Now, through her top-ranked podcast Call Her Creator and digital offers, she empowers women to show up boldly, own their influence, and get paid to do work that lights them up on their own terms.

The moment that lit a fire in me didn’t happen in a boardroom or during a big career win. It happened in the quiet chaos of my everyday life, right after my corporate job blindsided me by changing my role without warning.


I had just wrapped up another exhausting day juggling a 9 to 5, motherhood, and freelance work. I was doing everything “right” on paper — the job, the clients, the steady paycheck — but deep down, I felt invisible. I wasn’t using my voice. I wasn’t creating anything that felt like mine. I kept shrinking myself to fit into roles that felt safe, but small.


That quiet realization became the spark.


“What if I stopped waiting to be chosen, and chose myself instead?”


So I did. I started creating content that reflected my real story, not what I thought people wanted to hear. I launched a podcast. I built a brand around helping women grow businesses with social media, strategy, and heart. I showed up consistently, even when the results were slow, even when it felt scary to be fully seen.


Over time, I watched my influence grow, not because I had it all figured out, but because I finally stopped hiding.


That defining moment taught me that the fire we’re all looking for doesn’t come from accolades or outside validation. It comes from getting honest about what you want, even if it looks different from what everyone else expects of you.


Today, I lead a marketing studio, speak on stages, and coach creators and entrepreneurs to build bold, profitable personal brands. And every time that old fear creeps back in, I remind myself of that moment. The one where I stopped waiting for permission and started becoming who I was meant to be.


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