Industry Shifts in Clean Beauty

By Kari LaFraugh

For decades, beauty was defined by flawless skin, sculpted features and airbrushed finishes. The industry marketed standards that were impossible to achieve. But today, It’s less about covering and more about supporting. Women are asking better questions: What are the ingredients? Does this impact my hormones? Does this support long term skin health? Clean beauty is no longer niche. It’s now a part of a broader wellness movement. One that recognizes our outer glow as an extension of inner health. We’re now looking towards things like gut health, strength training, hydration, and sleep.

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