Marylia Scott: The Visionary Redefining Performance Beauty
- Nov 19
- 3 min read
By Kaleigh Dunne
Brand Strategist
Born and raised in Puerto Rico, Marylia Scott has always seen beauty through a different lens, one shaped by artistry, resilience, and an island spirit that thrives under the sun. Today, she stands as a rising force in the beauty industry: a founder, creative visionary, and cultural storyteller who is reshaping how the world thinks about performance makeup.
Before becoming a founder, Scott carved an impressive career in design and advertising. With a background that merges aesthetics and strategy, she sharpened her creative instincts at top-tier global agencies including Publicis Groupe and IBM iX. There, she specialized in digital beauty and retail, mastering the art of brand storytelling through innovation and visual identity. That foundation of world-class design thinking would later become the DNA of her own brand.
Marylia’s creative journey began not in a boardroom, but in front of a mirror. What started as a personal outlet, sharing imaginative, often ethereal makeup looks online, soon captured the attention of beauty enthusiasts worldwide.
Her artistry, known for its dreamy balance of fantasy and technical precision, went viral long before TikTok became the platform for beauty discovery. Her distinct visual voice earned her collaborations with major brands such as Lime Crime and Bath & Body Works, along with a nomination at the American Influencer Awards.
But beneath the glamour of creative recognition, there was a deeper drive. Growing up in Puerto Rico’s intense climate, where humidity and heat tested every product’s promise, Scott noticed an unmet need in the beauty market. “I wanted makeup that could perform in real life, not just under studio lights,” she’s shared in past interviews. That realization became the spark for Marylia Scott Cosmetics, a brand built from her cultural experience and creative expertise.
Founded with her family, Marylia Scott Cosmetics champions cruelty-free, vegan formulas that marry long-wearing technology with the artistry of self-expression. The brand’s ethos is clear: beauty should be both expressive and enduring, capable of thriving under any condition. “Island-proof” is how Scott describes it, a nod to her roots and the brand’s uncompromising performance.
Her breakout product, the Spot On Freckle Pen, embodies that philosophy. Designed to create natural, customizable freckles that withstand heat, water, and sweat, the product became an instant cult favorite. It’s been spotlighted by Byrdie, POPSUGAR, and Beauty Independent, and even received a mention from Emily Ratajkowski in Nylon. What makes it stand out isn’t just its longevity, it’s the authenticity behind it. Every element, from the packaging to the formula, reflects Scott’s hands-on creative direction and her commitment to detail.
The brand’s momentum continues to build, fueled by organic buzz and influencer love. Brooke Schofield, known for her effortlessly cool aesthetic, is one of many creators embracing Marylia Scott Cosmetics’ high-performance formulas. Recent collaborations, including one with Love Island’s Huda, are helping the brand break into new global markets and expand its digital presence.
Beyond the products, what sets Scott apart is her approach to representation and storytelling. As a Latina founder, she brings cultural pride to the forefront of her brand narrative. Her journey celebrates not only innovation in beauty but also inclusivity and visibility for underrepresented voices in the industry. Through every campaign, product, and partnership, Scott is rewriting what it means to build a brand rooted in both identity and performance.
Today, Marylia Scott stands at the intersection of artistry and authenticity. Her work reminds the beauty world that performance and creativity don’t have to exist in opposition, they can coexist, beautifully. With her visionary approach, unwavering integrity, and a growing global fanbase, Scott isn’t just redefining performance beauty; she’s creating a movement inspired by real women, real climates, and real stories.
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