The Art of Thoughtful PR: How Gratitude Shapes Laura Runcie’s Work and Leadership
- 4 days ago
- 3 min read
Running a successful PR consultancy isn’t just about crafting perfect press releases or landing dream media placements—it’s about telling stories that connect and resonate. For Laura Runcie, founder of Laura Runcie PR, that sense of connection has always been at the heart of her work.
“At the core of my practice is a commitment to helping brands share their stories with clarity, creativity, and impact,” Laura explains. “I believe that authentic storytelling builds trust—and trust is the foundation to building strong relationships.”
An experienced public relations and communications consultant, Laura brings a wealth of knowledge across a diverse range of industries. Her work spans wellness, entrepreneurship, consumer brands, and technology, but what unites every project she takes on is her passion for working with small businesses that lead with purpose. “When I believe in what a brand stands for, it makes the storytelling more authentic and easily flow,” she says. “It’s not just about visibility—it’s about amplifying voices that are doing good and making a difference.”
Like many entrepreneurs, Laura’s journey has been shaped by moments of risk, reinvention, and resilience. “There’s a misconception that success in PR is all about speed—being the loudest or moving the fastest,” she says. “But I’ve learned it’s really about listening deeply, thinking strategically, and having the patience to build something that lasts.”
Laura founded her PR brand with a clear mission—to partner with clients in a way that feels personal, purposeful, and collaborative. “I wanted to move away from a transactional approach to PR and instead build meaningful visibility that aligns with each client’s values,” she says. “That’s how real connection happens.”
Her philosophy is gratitude-driven. She credits much of her success to the relationships she’s built and the clients who have trusted her with their stories. “Public relations is built on relationships—media, clients, communities—and gratitude plays a big part in nurturing those,” Laura says. “A simple thank-you goes a long way, whether it’s recognizing a journalist for a great story or a client for taking a creative leap.”
Through the ups and downs of entrepreneurship, gratitude has also been a grounding force. “There are moments when things don’t go as planned—a pitch doesn’t land, a campaign shifts direction, or a new challenge arises—but I’ve learned to see those moments as opportunities,” she says. “Each one teaches you something about adaptability, perspective, and persistence.”
Laura’s approach to leadership reflects the same mindset. She believes in leading with kindness and clarity, celebrating small wins, and empowering those around her. “In PR, collaboration is everything,” she says. “I’ve been fortunate to work with talented writers, creators, and clients who push me to think bigger. When you lead with gratitude, people feel valued—and that’s when the best work happens.”
Today, Laura’s boutique firm continues to grow, partnering with mission-driven small businesses that want to share their purpose with the world. Her reputation for professionalism, insight, and attention to detail has earned her the trust of clients who value not just results, but the relationship behind them.
“I am so grateful—for the clients who believe in me, for the journalists who tell meaningful stories, and for the creative process itself,” she reflects. “I’m also deeply thankful for the mentors, colleagues, and collaborators who have guided me, shared their wisdom, and helped shape the way I approach my work. Every conversation, every project, and every piece of advice has left its mark. I think when you approach your business with that sense of appreciation, everything else follows—clarity, collaboration, and authentic success.”
In a world where attention is fleeting and headlines change by the hour, Laura’s philosophy stands out as both timeless and timely: lead with gratitude, work with purpose, and always make space for the human story behind the brand.
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