The Power of Reinvention: Amanda Lucey on Grit, Growth, and Guiding Brands Forward

By Katie Loope

 When the COVID-19 pandemic upended life and business as usual, Amanda Lucey found herself at a pivotal crossroads. As the CEO of The Partnership, a nationally recognized marketing and communications agency, Amanda was leading crisis strategy for a major healthcare system while also spearheading statewide initiatives like the Great Georgia Give, which provided thousands of gallons of milk to frontline workers in partnership with Georgia dairy farmers and Kroger. But behind the scenes, she was confronting her own exhaustion, questioning whether the success she had built from the kitchen table still aligned with the woman she wanted to become.

 Rather than retreat, Amanda chose to evolve. That season of uncertainty became the launchpad for her next big win. She reimagined her health, leadership, and legacy—ultimately co-authoring Upheaval: Brand Management, Corporate Leadership, and Crisis Strategies During Uncertain Times, a book now hailed as a modern handbook for navigating disruption. The experience not only revitalized her personally but also deepened the mission of her business: to help clients communicate with clarity, especially in moments that matter most.

 Under Amanda’s leadership, The Partnership has grown into a go-to firm for global brands across industries from Coca-Cola to Ferrari to top-ranked healthcare institutions. Her team specializes in branding, digital strategy, public relations, and crisis communications. But what truly sets Amanda apart is her ability to blend strategic rigor with human-centered storytelling. She teaches CEOs, founders, and executives how to find their authentic voice and lead with purpose, even when the path forward is unclear.

 Amanda's journey has made her a sought-after keynote speaker and trusted media expert. She’s spoken at national conferences like Ragan Communications, led workshops for executive teams, and inspired thousands with her story of transformation. Her message is clear: success isn’t about having all the answers—it’s about staying curious, staying committed, and staying connected to the “why” behind the work.

 She believes strongly in building community, especially among women in leadership. Through mentorship, speaking, and public platforms, Amanda uplifts others in the industry proving that resilience is not just a response, but a skill. Whether she’s guiding a startup through brand development or helping a Fortune 100 company navigate public messaging, Amanda brings empathy, excellence, and a contagious sense of possibility to the table.

Connect With Amanda

www.thepartnership.com